Comments on: IDEA Mobile Launches IDEA Radio – Ties Up With Geodesic’s Mundu! http://www.watblog.com/2008/02/20/idea-mobile-launches-idea-radio-ties-up-with-geodesics-mundu/ The Refreshing Blog on Web, Advertising and Technology in India! Sun, 21 Mar 2010 00:59:08 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: SS http://www.watblog.com/2008/02/20/idea-mobile-launches-idea-radio-ties-up-with-geodesics-mundu/comment-page-1/#comment-3561 SS Fri, 22 Feb 2008 06:48:06 +0000 http://www.watblog.com/2008/02/20/idea-mobile-launches-idea-radio-ties-up-with-geodesics-mundu/#comment-3561 I hope Mundu radio does well.. cause Idea does not market its VAS products as well as Voda / Airtel / Reliance. (why dont VAS vendors have some communication budgets) Against 149 is too steep Caters to a niche segment - who will be on non idea networks in any case Radio was supposed to be Free For Will be a boon for music lovers Rs 10 per day will drive impulse purchases I hope Mundu radio does well.. cause Idea does not market its VAS products as well as Voda / Airtel / Reliance. (why dont VAS vendors have some communication budgets)

Against
149 is too steep
Caters to a niche segment – who will be on non idea networks in any case
Radio was supposed to be Free

For
Will be a boon for music lovers
Rs 10 per day will drive impulse purchases

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