Yatra.com, one of the online travel website that offers booking tickets have reached a revenue of 120mn$ by the end of 2007 and now claims to reach the sales of 210mn$ in2008. Country’s online travel market has been increasing companies are stepping into this market with a thought of increasing their online revenue.
Sometime back, Yatra.com went on mobile and allowed users to search, book and download application. So far the company has launched various outlets, holiday lounges and franchise outlets. The company plans to target the metro cities like Chennai, Bangalore, Hyderabad and Ahmedabad. Presently, the company plans to focus on Indian market and then move towards the International market in order to attract the Indians residing in US and UK.
According to the PhoCousWright’s report, Indian online travel business has reached 1.3 billion$ in 2007 which is expected to reach 2 billion by 2008. Although, the 17 pre cent of the revenue comes in from the flight booking that is done via Internet.
But according to Shringi, “the online travel market of the country was expected to touch USD 6 billion by 2010 from USD 1.75 billion in 2007”. I guess numbers are just that “numbers” the underlined fact is that the online travel market is booming and there are plenty of other travel portals who are trying to grab a piece of this growing pie.
According to the Yatra official, hotel booking comprises to 6 per cent of their total revenue which they plan to increase to 20 per cent by end of 2008.
The competition in this space have been increasing, it will be challenging for Yatra.com to achieve the hotels numbers as Travelguru is majorly focusing on hotels. Also plenty of other travel portals have come up with online booking of not only hotels and flight but also railway search and railway tourism booking.
I have been hearing a lot about the claims and future thoughts of travel players as it will easy to claim but difficult to meet these claims in his competitive market. Let’s see whether Yatra.com succeeds in his claim or it just remains a “claim”.