This post is not to be taken very seriously – it was just an incident that i found quite insightful so i thought i’d blog it!
My friends were having their weekly meet like many young boys in India – we were discussing women. All of them were presenting their updates with respect to how their love lives were doing. One of my friends who is currently single and is a serial ‘hitter’ (he’s famous for going up to women and using cheesy one liners to ask them out – im not sure if he’s too successful) presented his strategy for going up to women. He found that over time his success rate was lower than he expected because a lot of women he went up to were already in relationships. So he found an innovative way to approach the most ‘contextual’ prospects.
He said that while studying in the library, he looks around for girls he might like. He then goes around the desks where girls are studying and finds out their names (seeing the label on books). After that he goes home, gets onto Orkut and checks whether the girl he wants to talk to is single or not. If she is – he approaches her the next day (using his trademark cheesy lines). It’s interesting to know that most of the girls he looks for are on Orkut.
Apart from horrific manifestations of the behaviour of men, his strategy presents a couple of insights:
- Many Indians in the Upper Middle Class & Middle Class Segment are on Orkut
- What your ‘virtual’ profile is, dictates the first impression that people have of you
- Social networks can effectively be used to combine online behaviour and offline activity
- There are a lot more uses to social networks than we are being led to believe. If one notices carefully, our behaviour on Social Networks is guided from the moment we sign on. If we look beyond the realms of channeled activity, there’s a lot to do and explore. This can be leveraged for marketing products and services as well.
An interesting strategy was undertaken by Radio One in Bangalore (or Bengalooru, should i say?). The station created a community on Orkut and undertakes a varieties of activities on the community and to incentivize participation – they choose a ‘profile of the evening’ who appears on the Radio.
Apart from that they also created a profile on Orkut for a ‘person’ called ‘RJ Anjaan’ (or unknown) – and if someone on Orkut adds than person as a friend, and discusses certain interesting topics or problems with ‘RJ Anjaan’ , they can be featured on Radio.
A lot of such innovative strategies can be used within Social Networks to engage audiences and incentivize them. Our sister concern WATConsult specializes in charting out such strategies.