How My Friend uses Orkut!

This post is not to be taken very seriously – it was just an incident that i found quite insightful so i thought i’d blog it! 



 My friends were having their weekly meet like many young boys in India – we were discussing women. All of them were presenting their updates with respect to how their love lives were doing. One of my friends who is currently single and is a serial ‘hitter’ (he’s famous for going up to women and using cheesy one liners to ask them out – im not sure if he’s too successful) presented his strategy for going up to women. He found that over time his success rate was lower than he expected because a lot of women he went up to were already in relationships.  So he found an innovative way to approach the most ‘contextual’ prospects. 



He said that while studying in the library, he looks around for girls he might like. He then goes around the desks where girls are studying and finds out their names (seeing the label on books). After that he goes home, gets onto Orkut and checks whether the girl he wants to talk to is single or not. If she is – he approaches her the next day (using his trademark cheesy lines).  It’s interesting to know that most of the girls he looks for are on Orkut. 



Apart from horrific manifestations of the behaviour of men, his strategy presents a couple of insights:

- Many Indians in the Upper Middle Class & Middle Class Segment are on Orkut

- What your ‘virtual’ profile is, dictates the first impression that people have of you

- Social networks can effectively be used to combine online behaviour and offline activity 

- There are a lot more uses to social networks than we are being led to believe. If one notices carefully, our behaviour on Social Networks is guided from the moment we sign on. If we look beyond the realms of channeled activity, there’s a lot to do and explore. This can be leveraged for marketing products and services as well.



An interesting strategy was undertaken by Radio One in Bangalore (or Bengalooru, should i say?). The station created a community on Orkut and undertakes a varieties of activities on the community and to incentivize participation – they choose a ‘profile of the evening’ who appears on the Radio. 



Apart from that they also created a profile on Orkut for a ‘person’ called ‘RJ Anjaan’ (or unknown) – and if someone on Orkut adds than person as a friend, and discusses certain interesting topics or problems with ‘RJ Anjaan’ , they can be featured on Radio.




A lot of such innovative strategies can be used within Social Networks to engage audiences and incentivize them. Our sister concern WATConsult specializes in charting out such strategies. 

10 Responses to “How My Friend uses Orkut!”

  1. February 18, 2008 at 12:39 pm #

    heres a link to ‘Anjaan’s’ community

  2. Sheena
    February 18, 2008 at 3:10 pm #

    So this was PR post for the last sentence!

  3. February 18, 2008 at 10:31 pm #

    well not really – i think the point is to make businesses and individuals look differently at social media… we just happen to have a company that specializes in social media as well :)

  4. February 19, 2008 at 2:08 am #

    i agree with sheena :d

  5. February 19, 2008 at 11:13 am #

    You know what.. I can use orkut and google various ways to find out janam kundli of any person/organization if s/he has any online presence…
    one friend of mine.. whenever gets a new proposal of marriage for her elder brother.. searches on orkut to know details of the girl… (her friends, her communities, community participation, scrapbook conversations, album, videos .etc. and draw some conclusion) which are not listed in her profile…

    Apart from Radio One, many others are using social media as well.. e.g. MTV VJ Mia on Facebook, MTV official community on orkut, Cricket World cup community (both community pages can be accessed w/o logging onto), Channel V on Myspace, MTV Roadies on Facebook and many more…

    There is a correction required in what Harshil told… i.e. is the parent concern (mother actually, though WATConsult came into existance after WATBlog), because it feeds other WAT-so-ever…
    You said it a PR thing… so I’ll say.. it’s smart advertising… atleast we do not have any pop-up Ads nor do we make profit through WATblog… ;-)

  6. Gaurav Samdaria
    February 20, 2008 at 9:46 pm #

    this is only the partial story that my frnd here has presented…
    the cheesy 1 liners actually have wrkd 4 d guy say…his guy has nvr faild 2 use the info, he uses not only the label trick, but also checks out cards in the gym 4 gym chiks, id cards in college 4 out of circle frndz, etc. the lines include, “are u a capricorn”(frm the bday given), or “are u a dancer”(from the passions given), etc.
    and the best part about him is…he does it in a well planned action, since the particular site, say orkut shows the recent profile visitors, he has made sure that he maintains another account just to ensure he never gets caught.

    heres the strategy that i would like to present, its time consuming, but just may click 4 some, assuming a co. were to approach random individuals, thru the communities that they hav joined. Mind u, this co. is a media co. and has a clientel of n no. of cos.
    its aftr analysing the virtual profile of the person, the co. sales person just might b able 2 offer the rite product…this is obviously far fetchd, keeping in view the time and effort, and probably the shortage in responses…bt it mite b a start to an upcoming ad strategy.

  7. February 21, 2008 at 1:46 am #

    Very innovative methodology. However the part of going to the library and checking out girls is redundant. It can be easily done via matrimonial sites. Look for profiles there, search on orkut and scrap!

  8. Gaurav Samdaria
    February 21, 2008 at 4:20 pm #

    haha…who said d guy wants 2 marry dem ;)

  9. February 21, 2008 at 6:05 pm #

    ur strategy is the future – however rather than approaching individuals – there will be networks built around interests. Then the product will be offered. Micro Social Networking is what they like to call it!

  10. July 7, 2008 at 8:09 pm #

    Its Interesting to note how you have credited us with some innovative online promotions!
    Just thought I’d clarify that I exist
    besides being an extremely exciting conversation starter – My name is Really Anjaan!! :):)

    If ur in Bangalore tune in 9pm to midnight mon to sat on radio One fm 94.3

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