Comments on: Last Mile Marketing and Advertising-Case: PenDrive for Malls http://www.watblog.com/2008/02/16/last-mile-marketing-and-advertising-case-pendrive-for-malls/ The Refreshing Blog on Web, Advertising and Technology in India! Thu, 08 Jan 2009 17:19:28 +0000 http://wordpress.org/?v=2.5.1 By: bertrand http://www.watblog.com/2008/02/16/last-mile-marketing-and-advertising-case-pendrive-for-malls/#comment-3502 bertrand Tue, 19 Feb 2008 09:37:27 +0000 http://www.watblog.com/2008/02/16/last-mile-marketing-and-advertising-case-pendrive-for-malls/#comment-3502 IKEA is trying to do this with a specific kiosk and mobile phone. Everybody has a mobile phone now and you always have your mobile phone with you.....the USB device is a good idea to advertise and track the customers....but it's also easy to lose. "This kiosk spotted at an IKEA store in Seattle, allows you to sync your mobile phone through text messages or by scanning barcodes, giving access to coupons and information on their weekly specials. And when you leave the store you’ll still get regular updates as to what’s new or what’s on sale." http://www.ohgizmo.com/2008/02/06/ikea-mobile-kiosks-showing-up-in-stores-probably-some-assembly-required/ IKEA is trying to do this with a specific kiosk and mobile phone.
Everybody has a mobile phone now and you always have your mobile phone with you…..the USB device is a good idea to advertise and track the customers….but it’s also easy to lose.

“This kiosk spotted at an IKEA store in Seattle, allows you to sync your mobile phone through text messages or by scanning barcodes, giving access to coupons and information on their weekly specials. And when you leave the store you’ll still get regular updates as to what’s new or what’s on sale.”
http://www.ohgizmo.com/2008/02/06/ikea-mobile-kiosks-showing-up-in-stores-probably-some-assembly-required/

]]> By: Rupesh http://www.watblog.com/2008/02/16/last-mile-marketing-and-advertising-case-pendrive-for-malls/#comment-3500 Rupesh Tue, 19 Feb 2008 09:04:59 +0000 http://www.watblog.com/2008/02/16/last-mile-marketing-and-advertising-case-pendrive-for-malls/#comment-3500 On a different note, So far what I have seen is... these super markets and malls are very responsible for pollution. e.g. the poly bags culture... every time you buy a thing... whether it is needed or not... why don't these take initiatives like "re-use a poly bag and get some discount... or something like such..." because you can't totally stop the use of poly bags, but surely can re-use and keep on the cycle... On a different note,
So far what I have seen is… these super markets and malls are very responsible for pollution. e.g. the poly bags culture… every time you buy a thing… whether it is needed or not… why don’t these take initiatives like “re-use a poly bag and get some discount… or something like such…” because you can’t totally stop the use of poly bags, but surely can re-use and keep on the cycle…

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