Valentine day demonstrates the degree of love, affection and commitment for your loved ones. Lots of companies are promoting their product in various ways. As today’s Indian youth spends a considerable amount of time online, companies are gearing up to lure them in the cyber space.
Companies like eBay India are promoting various product ranges on this occasion. From various online bid options starting at Re.1 where you can surprise your love with an air trip or may be a diamond. You can even gift her personalized gifts like customized T or a silver pendant with her name engraved on it or an attractive coffee mug of your Valentine’s star sign or even personalized calendars of your photographs! For conventional lover regular options like a lovely bouquet, delicious chocolates, cuddly soft toys and scented candles are available too.
CoupleNo1.com started by contest2win.com has launched a search for what it calls “Couple No. 1”. Users are required to upload their couple pictures and participate in an online contest where they stand to win prizes of up to Rs. 15000.
Ekalavya Bhattacharya (Brand Manager, Contests2win.com) says
‘C2w is set to create the most unique platform of contesting in the world of social web. Using the basic elements of Web 2.0 we are looking at an entire community of User Generated Contests! CoupleNo1 is one such contest which is created by the users & for the users and it is also going to be judged by the users!’
Rediff shopping has launched its Valentines Day Store called ‘Valentine Moments’ where 1000 different Valentines Day gift are waiting for someone you love. They have various gift options like Midnight gift to your valentine, gift a bouquet to various Bollywood stars like Ayesha Takia, Mandira Bedi, Sagarika Ghatge, Shreyas Talpade, Neha Dhupia, Arshad Warsi, etc. To increase their sale they even adopted EMI scheme.
Minglebox.com has recently announced their pre valentine service for Indian college communities. Here users can share their love experience and videos with other members, even can ask for tips. Plus for users there are exacting opportunities like to become famous on minglebox & win Gift hamper. For this special days minglebox had launched their new mingle box radio service, customize your profile & special valentine day tags.
This valentine companies are trying to attract youth by providing lots of options. Online companies are ready with their strategies but there is no innovative online campaigns from other traditional companies like greeting cards of Archie’s, Hallmark, & retail players like pantaloon, Globus & others.
Ekalavya worked with WATBlog/WATConsult for 6 months last year and was instrumental in adding great value to our small company. He left us to join C2W We feel really proud to see that he has been now quoted in one of the articles published on WATBlog!
Way to go Eka! We are proud of you!
Lol! Feels nice to be quoted!
Logo’s a lil messed up
Thanks for the mention Rahul!
Internet has become the hub for the youngsters, that they are very much interested, in showing their love in unique matter, internet and online shopping provides them a good scope to do something from the mainstream.
Oh man I am just loving this post. I just love going online to look for gifts for all occassions. I just can not wait to share this post with my friends. I especially love user generated contests as well. Nice job!