Bus Ticketing seems to be coming of age. I had first heard of online bus ticketing back in early 2006 when rajnationalexpress a part of the raj travels group was having full inventory bookings purely through its online site. After that many players like redbus, ticketvala and others have jumped on the bandwagon of bus ticketing.
Now it seems with time even bus ticketing services are maturing. The following are the updates from this segment:
Redbus adds regional language capability
redBus has introduced 5 languages on their site – Tamil, Kannada, Telugu, Malayalam and Hindi. It is one of the first sites in the travel space to go multilingual. I guess the need arises from the fact that bus booking audience in the future could increasingly come from tier 2 cities and as you can see the language addition has been primarily for the consumer from south india where language does play and major role even on offline communication.
redBus, India’s largest online bus tickets company, has introduced 5 languages on their site – Tamil, Kannada, Telugu, Malayalam and Hindi. It is India’s first travel site to go multi-lingual. Mayank Bidawatka, Head Marketing, redBus said, “Our site is accessed by many who prefer the local language. Secondly, we noticed many local language blogs and sites that are doing very well. This was a clue that customers prefer this to English. More so, we are India’s first travel site to be introducing such a feature. We are sure customers will take to this.”
Just today we blogged about the trend of how indian women have started blogging in indian vernacular languages so this move by redbus does look like a very smart move when seen in that light.
Ticketvala claims 1 million bus ticket sales!
Ticketvala today claimed that they have crossed 1 million in transactions since its launch in July 2007. Ticketvala.com enabled customers to book tickets via the website or call center and also offers the option of home delivery.
“We foresee a phenomenal growth in this market and believe that the changing paradigm of the consumers and bus operators will help boost the market. We are also delighted to see the eagerness with which the bus operators are adopting and adapting to new technologies and systems. It is a clear endorsement of our belief that there is huge opportunity and potential to organise this sector using technology” said Mr. Haranath Lokanadham, president & chief executive officer, Travis Internet Pvt. Ltd. (ticketvala.com)
Its seems like this space is hotting up and im sure other travel players which are currently in air ticketing and which have already started venturing into rail ticketing will start looking at the bus ticketing space as well.