Few days back we had discussed about Travelguru TAP’ing with bloggers and website holders. Travelguru is focusing on hotels now which itself is a big market whether for business travelers or leisure travelers. Though it is easier and faster to book through an online travel portal like Yatra and ClearTrip, these travel portals still do not offer a complete holiday planning tool. Holiday traveling is much more complex as it requires timely decision and multiple location coverage unlike business travel which is to and fro to a single location. So in order to attract international holidaying customers MakeMyTrip.com has launched “Holiday Plus” which guarantees satisfaction to the travelers. This is achieved by charging only half the amount upfront , and the rest after the travelers’ return.
On this Keyur Joshi, Co-Founder & COO, MakeMyTrip.com said, “We are absolutely certain that we offer the Best Holiday Experience in the market. As proof, we have extended a first-ever guarantee to customers under which we are willing to receive upfront payment for only 50% of the package cost, and the rest after the traveler returns from a satisfactory holiday. We are supporting this with a high-voltage campaign “Humne Toda Vaada Toh Pay Only Aadha” that will shortly break across mass media – TV, electronic and radio channels as well as the internet.”
Besides for the price factor I guess whats lacking is a holiday travel tool which helps me make the best decisions for my holidays and if one can add a reviews and recommendations feature to that from other people who have spent a holiday at the same location then nothing like it. I guess online travel portals need to start thinking beyond transaction focused schemes and products and look at adding ease and value to travel decision making atleast as far as holiday or leisure travel is concerned.