You are browsing the archives of 2008 January.

Just read the news that the newly launched general entertainment channel from NDTV, NDTV Imagine has launched a website for the audience. The website will focus on giving a holistic multimedia experience to the viewer.
 
The website will be more than a formal release as it will have contents from all the 10-new shows, with [...]

 
In one of my earlier post I had mentioned about SpiceJet and Jet Airways thinking of implementing a security system. Now SpiceJet has partnered with BillDesk, which will enable the SpiceJet customers to pay their tickets through secure online banking account rather then using their credit cards.
 
 
On the launch of this service, Mr.Siddhanta Sharma, Executive [...]

WATShow.com caught up with the Ibibo CEO Ashish Kashyap at the recently concluded IAMAI Digital Summit in Delhi and questioned him on the family.
1) Onefamily.com his newest initiative within Ibibo.. What is the objective and how does it plan to add the older crowd?
2) Ibibo’s initial marketing strategy of offering money for best blogs received [...]

The recent I-Cube report will certainly annoy the so called “bosses.” According to the report, the gaming portal Zapak.com has a user base of 3.2 million registered users. The majority of them have been accessing the site from their office with an average 20 minutes spent every day gaming. God save Me! I hope my [...]

The Web is already Social. But engagement and interaction is still a problem.
 
 
There are multiple networks. The trouble with API’s today is that one application is restricted only to one network. And there are multiple networks.
 
So developers have to question –
 
-       Which API’s should I learn?
-       Which network should I get bet big [...]

Monetize your  API’s - Use a Social Ad Network:
Social Media – www.socialmedia.com/networks
Cubics – www.cubics.com
Rock You!  - www.rockyou.com
 
There are people making $8,000 - $10,000 per day! You may start with $2 per day and then gradually move up.
 
 
One can use AdSense as well but it is better to use specialized Social Ad Networks.
 
P.S. WATConsult, our sister [...]

Why Facebook was so interesting in 2007?
 
Well apart from the stake that Microsoft bought, Facebook had a free platform that allowed developers to create applications and basically distribute it through Facebook “virally”. This leveraged a lot of share of mind for consumers – socially.
 
Surojit Niyogi from Appizer  lent some insights at Proto.in
 
Facebook I think is growing so quickly because of [...]

The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013, according to ABI Research. With over 200 million mobile subscribers its no surprise that the mobile advertising space is one with bubbling enthusiasm. With every passing day newer and newer players enter this market [...]

Reference web to incremental web - people are contributing a lot more to the web. They do not only use it as a source of reference.
W3 to N3 – www to now, new, near.
Text to Rich Media
Search to Subscriptions – Interests can be subscribed to and information will come
Advertising to Invertising – Advertising getting [...]

At the recently concluded Proto.in Summit, Chintan Mehta from Yahoo! shed some light on the above mentioned topic.
 
 
Mistakes that Innovators make:
 
1) They miss the product vision and user value. So there may be feature overload while the core value may be lost. So there may be products with multiple uses without any core value. One needs clarity of where [...]

The assumption is that India CAN be a technology leader.
 
Historically, India in the last 10 years has been an innovator.
 
 
Take the iPhone as an example. At the launch of the iPhone, Steve Jobs showed the audience that the iPhone flips the picture from portrait to landscape mode automatically. This was shown in India in 1999. [...]

WATBlog was at Proto.in over the last weekend and there were two eventful days with lots of startup action down south in chennai. On the first day there were business tracks and technology tracks where many esteemed speakers spoke on various topics. Over the course of the next few days we shall try and publish [...]

The Action in the online startup scene is getting hotter day by day with newer startups being launched every week. Its no surprise then that we bumped into quite a few interesting startups at Proto.in as well in Chennai on 18th & 19th but we will blog about the Proto experience a little later. So [...]

This Saturday saw the new building of IIM-A host BarCamp (tag : BarCampAhmedabad ). The program began at 10am, although I arrived as late as 10:45 am. The event happened at the CIIE building (Centre for Innovation Incubation and Entrepreneurship). During my Ahmedabad days, I had been here a couple of times. I had attended [...]

We had mentioned before that Yahoo was to roll out its own behavioural advertising platform and it has done so now. The behavioral targetting of ads by Yahoo have been around since the year 2000 but it was recently in year 2006 when the same was upgraded with better technology in the US.
 
Komli was one [...]