WATShow Episode 11 – Ibibo CEO – Ashish Kashyap Speaks on OneFamily and Ibibo Marketing Strategy

by | posted: January 22, 2008
WATShow.com caught up with the Ibibo CEO Ashish Kashyap at the recently concluded IAMAI Digital Summit in Delhi and questioned him on the family. 1) Onefamily.com his newest initiative within Ibibo.. What...
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Zapak Gets Aggressive With Its Marketing Strategy : Announces New Gaming Tournament for the Corporate!

by | posted: January 22, 2008
The recent I-Cube report will certainly annoy the so called “bosses.” According to the report, the gaming portal Zapak.com has a user base of 3.2 million registered users. The majority of them have...
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A Glimpse into How Google aims to Change the World of API’s with Open Social

by | posted: January 22, 2008
The Web is already Social. But engagement and interaction is still a problem.     There are multiple networks. The trouble with API’s today is that one application is restricted only to one network....
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How to make money on Facebook?

by | posted: January 22, 2008
Monetize your  API’s – Use a Social Ad Network: Social Media – www.socialmedia.com/networks Cubics – www.cubics.com Rock You!  – www.rockyou.com   There are people making $8,000...
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Leveraging the Social Graph: Inside Facebook

by | posted: January 22, 2008
Why Facebook was so interesting in 2007?   Well apart from the stake that Microsoft bought, Facebook had a free platform that allowed developers to create applications and basically distribute it through...
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Mobile Ads Update: Zest’s Facebook Mobile Ads, Flytxt India Entry & Mobisolv’s Regional Mobile Ads

by | posted: January 22, 2008
The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013, according to ABI Research. With over 200 million mobile subscribers its no surprise that...
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Shifts in the Internet: Rajesh Jain Speaks @ Proto.in

by | posted: January 21, 2008
Reference web to incremental web – people are contributing a lot more to the web. They do not only use it as a source of reference. W3 to N3 – www to now, new, near. Text to Rich Media Search...
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Managing Web Innovation: Product & Design

by | posted: January 21, 2008
At the recently concluded Proto.in Summit, Chintan Mehta from Yahoo! shed some light on the above mentioned topic.     Mistakes that Innovators make:   1) They miss the product vision and user...
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India – The Technology Leader

by | posted: January 21, 2008
The assumption is that India CAN be a technology leader.   Historically, India in the last 10 years has been an innovator.     Take the iPhone as an example. At the launch of the iPhone, Steve Jobs...
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@Proto.in – The Crux of the Business Plan for Technology Companies – Samir Sood Google M&A Head

by | posted: January 21, 2008
WATBlog was at Proto.in over the last weekend and there were two eventful days with lots of startup action down south in chennai. On the first day there were business tracks and technology tracks where...
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Startup Updates: SabseBolo.com, IndianKanoon.com, Uniguru.com, Flipkart.com, Postalz.com & Whereismyboss.com

by | posted: January 21, 2008
The Action in the online startup scene is getting hotter day by day with newer startups being launched every week. Its no surprise then that we bumped into quite a few interesting startups at Proto.in...
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BarCamp Ahmedabad

by | posted: January 21, 2008
  This Saturday saw the new building of IIM-A host BarCamp (tag : BarCampAhmedabad ). The program began at 10am, although I arrived as late as 10:45 am. The event happened at the CIIE building (Centre...
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Yahoo Launches Behavioural Ad Targeting

by | posted: January 20, 2008
We had mentioned before that Yahoo was to roll out its own behavioural advertising platform and it has done so now. The behavioral targetting of ads by Yahoo have been around since the year 2000 but it...
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Indiagames & Games2win Surveys on Gaming: Small Towns, Prime Time & American Girl Insights!

by | posted: January 20, 2008
Two gaming companies Games2win and Indiagames have done their individual research and came out with two very different and interesting insights on gaming. Here are the insights from the indiagames survey...
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Local Search Update: AskLaila Launches in Mumbai While Guruji Plans on Adding more Local Languages!

by | posted: January 20, 2008
Mumbai gets its own Laila  Asklaila the funded local search engine expanded its reach to another city after bangalore. Its Mumbai! Asklaila has launched its local search service for mumbai. Users can...
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Exclusive Interview with V Ramani – Vice Chairman & MD – Connecturf – WATShow Episode 10

by | posted: January 17, 2008
In continuation with our series of WATShow’s from the IAMAI digital summit this time we bring to you an interview with someone who can be considered as the father of digital advertising in India...
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