http://www.watblog.com/2008/01/30/ibibo-zee-tieup-for-finance-budget-related-tv-reality-show-public-ka-vitt-mantri/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 20 Aug 2008 20:43:58 +0000 http://wordpress.org/?v=2.5.1 http://www.watblog.com/2008/01/30/ibibo-zee-tieup-for-finance-budget-related-tv-reality-show-public-ka-vitt-mantri/#comment-2874 manuscrypts Wed, 30 Jan 2008 05:30:47 +0000 http://www.watblog.com/2008/01/30/ibibo-zee-tieup-for-finance-budget-related-tv-reality-show-public-ka-vitt-mantri/#comment-2874 well, one possibility is that they since there are many fingers, might as well put it in as many pies as possible, a social networking version of say, network 18, and each of the pies require separate marketing efforts. (the 'jab we met' viewer and the budget geek would be two different consumer animals) But i agree that this has very low chances of survival until they build one fundamental value proposition, and then use that as a base to build other propositions, unless of course, the idea is to grow all of them simultaneously. well, one possibility is that they since there are many fingers, might as well put it in as many pies as possible, a social networking version of say, network 18, and each of the pies require separate marketing efforts. (the ‘jab we met’ viewer and the budget geek would be two different consumer animals) But i agree that this has very low chances of survival until they build one fundamental value proposition, and then use that as a base to build other propositions, unless of course, the idea is to grow all of them simultaneously.

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