“Sunday” – The Movie Ties Up With Mauj Mobile
Mauj Mobiles with Eros Multimedia, has launched wallpapers, ringtones, video animation and many other such things for the first major release of the year “Sunday”. The movie stars Ajay Devgan, Arshad Warsi, Ayesha Takia and many others. Mauj Mobile in association with Kumar Mangat, the producer of Sunday, will provide the mobile content for all movies that are produced by him.
This association might prove to be beneficial for both the companies. On this association the Eros’ international sales and new media VP Kumar Ahuja said, “Eros International enjoys a successful relationship with Mauj and it has developed some highly innovative and exciting content for our films. With Sunday, it continues in its endeavour in providing quality mobile content”.
It’s a marketing strategy used by the company as till date the movie is only popular due to its title track. As being the first major release of the year people have lots of expectation. Let’s hope the movie performs well at the box office.
The digital marketing strategy plays an important role in today’s time as it is easy for a person to view clips and animations on mobiles than promos on television. Digital marketing has a viral effect and, unlike television, can be viewed even at the work place. 
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The movie seems to be remake of Telugu movie “Anukokunda Oka Roju”. Why so much hype is given to this movie..