Recently, Hungama Mobile – A Mobile Entertainment Company has entered into to an exclusive partnership with Fashion TV. This will enable people across the country to download images, videos, ring tones, games and interactive content on fashion and lifestyle on their mobile phones.
Mr. Neeraj Roy, MD & CEO, Hungama Mobile said “As the Indian mobile community grows, mobile usage has grown much beyond basic utility. Apart from offering easy access and convenience, it paves way for making people technology savvy, helping redefine their lifestyle. It is observed that consumers worldwide are moving towards more interactive content. Am proud to announce our association with Fashion TV, which will definitely give the mobile VAS industry a new dimension and am confident, will be accepted by the audience with open arms.”
In addition to mobile downloads they have also launched an Indian centric fashion portal www.ftv.co.in. The portal will feature Fashion celebrities, Blogs, Community Feature – My F Mag, Exotic Holiday Destinations, FTV merchandise, Apparels, Videos, Fashion Calenders, Lifestyle tips, Contest and Diamond Club Memberships.
Mr. Tarun Srivastava, Business Head Fashion TV India said “Keeping in mind the world’s growing interest in the Indian fashion industry and the consequent need for a user friendly platform to reach out to the masses, our decision to partner with Hungama Mobile brings us utmost delight. This service will enable consumers to be in loop of what world fashion has to offer. As we move forward, we are looking forward to offering innovative and popular digital entertainment to our Indian users”.
This is surely going to create some buzz in the Indian fashion Industry. I expect the mobile operators directly to tie-up with fashion designers like Rohit Bal, Manish Malhotra, etc. More over they can also come up with a 24×7 telephone service where people can call up and get some fashion tips for occasions like parties, clubbing and so on. Where the caller will be charged for the call made to the respective center. This industry is surely a good place to bet, especially when stock markets are failing.:)
