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WATShow Episode 11 - Ibibo CEO - Ashish Kashyap Speaks on OneFamily and Ibibo Marketing Strategy

By Rajiv Dingra • January 22, 2008

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WATShow.com caught up with the Ibibo CEO Ashish Kashyap at the recently concluded IAMAI Digital Summit in Delhi and questioned him on the family.

1) Onefamily.com his newest initiative within Ibibo.. What is the objective and how does it plan to add the older crowd?

2) Ibibo’s initial marketing strategy of offering money for best blogs received a lot of criticism from the blogging world. What are his thoughts on the same?

Here is the WATShow (Turn ON Your Speakers!):

http://www.youtube.com/watch?v=oZy8SS73HCY

Hope you enjoying WATShow! We shall continue with more such interviews on WATShow.com so stay tuned!

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Rajiv Dingra

Fast approaching a 1000 posts on WAT, Rajiv has been the driving force or maybe just the boss :P around here. The Chief blogger he shows a fascination for the colour blue unrivaled by anyone else. However, leaving that murky quality aside Rajiv does some excellent analysis of the digital media industry in India and often puts many in discomfort with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

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