Shifts in the Internet: Rajesh Jain Speaks @ Proto.in
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Reference web to incremental web - people are contributing a lot more to the web. They do not only use it as a source of reference.
W3 to N3 – www to now, new, near.
Text to Rich Media
Search to Subscriptions – Interests can be subscribed to and information will come
Advertising to Invertising – Advertising getting more permission oriented, “not push”.
Opportunity on the Web in India
For a long time it was International models attached to India.
India has a large domestic market, there are lower start-up costs, and middle India is an opportunity that can be tapped.
Fulfillment of local needs of Local India the way the Nano will – has a great marketing opportunity. I personally stress on this a lot in all my posts but Indian companies need to be culturally and need relevant.
More firms in India are now looking at growth models where they grow within India and then expand that model Internationally. This is a great shift from what was previously seen i.e. Internatinal models fit to Indian needs. Novatium is one such example.
Some Opportunities in India:
Mobile Data
Computing as Utility for Homes
Mobile Payments and Commerce
Healthcare Databases
Education for 200 million
So what’s needed?
Leadership
Big Bold vision and goals + Real Venture Capital
Brains
Recognize the Opportunities
Ecosystem Thinking
Guts
Accept the Challenges
Willingness to bet it all
Acceptance of the Risk of Failure
Be a leader, if you have a plan, get up and start working on it. If you don’t then get a plan. And when you become successful, be sure to thank Rajesh Jain and WATBlog!
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