Comments on: BigAdda Plans On Making Ad Money While Zapak Offers Money For Playing Games!

By: Mash

Mash — Thu, 17 Jan 2008 14:12:39 +0000

I think there’s a slight mistake in this entry.

Zapak offers cash prizes for a set of games. They need not be skill games. (e.g. Book Cricket)

There is a separate set of games where you pay to play certain tournaments, and compete against others and win the outcome of the games.

By: Sarathy

Sarathy — Thu, 17 Jan 2008 14:11:20 +0000

Paying money to users for playing is not like paying users to blog.,
For gaming, it will certainly improve user stickiness towards the site. Gaming is an entertainment , but blogging is more towards providing information,
IMO, it will definitely work

By: Rajiv Dingra

Rajiv Dingra — Thu, 17 Jan 2008 11:42:33 +0000

@Eka While i agree that bribing users works in short term engagement I feel for a site loyal longterm userbase is far more valuable.

The catch and keep model of networking can even be applied to gaming in terms of building continued engagement. Besides for the number of registered users dont you think a metric like no of power users i.e. registered users who visit the site once a week or something users who spend 5 hours a week on the site would be a better metric for evaluating a campaigns success?

By: Ekalavya B

Ekalavya B — Thu, 17 Jan 2008 11:05:19 +0000

Bribing users to play is a strategy which can work only in India – and it’ll definitely work better than the massive amount of Ad Spend Zapak has been doing. But then again to a parent company which is creating a record of sorts with their upcoming IPO of Reliance Power and mopping up crores in minutes….a couple of crores on ad spend is hardly anything.