Earlier we have blogged on how social networking had taken over the world in 2007 and about social networking being one of the key trends for 2008. The new reformation to take place in the world of social networking is mobile social messaging. It is a new platform for the users to change the way they communicate. Allowing the users to interact while they are on the move and freeing them from the desktop. Many of the so called “social networking sites” have been using it. Myspace, Facebook, Pownce, Twitter are the few examples.
Snockles the public beta version of mobile social messaging service by Web Spiders has too joined this revolution. Snockles is a micro blogging site similar to twitter and pownce. It can be accessed through web and by users mobile. It was simultaneously launched in India and UK. A List of few selected European countries and others including Australia, Singapore and South Africa will be able to use the mobile services using the UK gateway. It is also available in business version.
These are the key features of Snockles –
- It is available for free.
- The user does not need to pay for sending or receiving SMS messages.
- By broadcasting a single message all the contacts of the user are able to receive it.
- You can share with your friends about your current locations, current activity and your thoughts.
Snockles founder Siddharth Jhunjhunwala shared his thoughts on competition – “Snockles is focused on providing a messaging and communication platform, much like how email and IM are forms of messaging. With regards to competition like Facebook and Bebo, Snockles would be able to integrate with open APIs to allow seamless access to existing networks.”
Social Networking has always been a very good market for the entrepreneurs. It wouldn’t be surprise if Indian Social Networking Sites too join the MSM service. I also expect that many companies will be using this platform to promote their products through advertisements. It will surely affect the mobile operators who charge their users some amount for every message they send. It will be interesting to see what measures will be taken by them.
Just checked out snockles.com. Nice layout, unique features that will help anybody to SMS a large group of friends for free. Yet needs to include some unique features to stay ahead of the competition. Mobile social messaging sounds interesting though. Let’s see if Snockles can rise the way Twitter and Jaiku did.