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India Digital Summit 2008: All About Search Engine Optimization, Social Media Optimization and The Future of Search Marketing
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Search Marketing contributes to 8% of all ad spends in the UK. In the US, the number is at 2%.
In India, the figure for search engine marketing is Rs. 600 crores for Indian Company Spends + Spends Abroad + Abroad Companies Spend in India.
What is Search Engine Marketing?
Sponsored Links and Results come under search engine marketing.
It’s a marketing dream because it can be switched on or off immediately and it is totally measurable. It’s also paid per click, per conversion and per 1000.
Search Engine Optimization is another part of Search marketing that is gaining a lot of momentum, It’s cheaper but its not as accurate or measurable. It does make a lot of sense though for companies to be at the top of a search ladder because the top rated sites generally get the highest clicks.
Social Search Engine Optimization is another part of SEO that is gaining a lot of momentum. That is primarily because audience are spending more and more time on Social Media.WATConsult will be able to help you with that.
What’s so good about search?
- Fastest growing advertising medium
- Self Selecting customers
- Truly measurable
- Only pay when customer engages
Current Trends and Developments in Search Marketing:
It’s not just about text anymore. Search was traditionally about text. But text is boring. Search will now have images, maps, reviews, videos and more to try and get the audience’s attention. The search engine results page is now become a more effective marketing tool.
Consider Ask.com – for a search it provides ads, images. Dictionary, encyclopedia, maps – virtually a larger bouquet to the consumer is likely to be the way to go.
Local Search is also another area of the Internet that will attract revenues. For a round up of Local Search in 2007, click here.
Search is also becoming behavioural in the context that search engines are keeping a list of what audiences search for.
Social Media Search - Blogs, community sites, forums and reviews. Content verticals, news verticals, tag engines, knowledge search.
Social Media Search, Optimization, and Marketing is something that WATConsult, our sister concern specializes in.
Social Media Marketing is a lot more effective and personal primarily because it’s about forming ‘friendships’ and appearing non intrusive.
Consider What Esther Dyson said here.
For Example:
RSS feeds can be used to react to comments on family holidays for example on Yahoo! Answers and other question related networks – thus audiences can be engaged with users on a social level.
Mobile Search – Search through mobile is another growing area. Airtel recently tied up with Google for mobile search. My guess is that search on mobile will go beyond text and be more image, video, or even mobile content oriented.
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Hi,
Nice information… as you said the search engine marketing business will be more powerful in future… as well as all the internet marketers have to know about search engine optimization. this will help to grow their business in future.
Thanks Steve. Any specific sources you know where our readers can get insights on Search Engine Optimization?
what are tag engines?
please explain..
the pdf link that you have given here seems to have no connection with social media..
yea sorry about that - tag engines are basically those that compute meta tags and present stuff in the form of tag clouds etc.
yea cool..
thanks. good posts and insightful stuff.