I – Mode: How it became the biggest Global Heavyweight in the Mobile VAS Market | WATBlog.com - Web, Advertising and Technology Blog in India

I – Mode: How it became the biggest Global Heavyweight in the Mobile VAS Market

By Harshil Karia • January 14, 2008

I – mode by DoCoMo is a browser platform that allows users to access VAS content easily.

DoCoMo could be considered the Distributor when it comes to the mobile market. How did DoCoMo become a VAS heavyweight and get a higher share of the pie?

Shig Sando, head of DoCoMo Japan was in Delhi recently and he made a very relevant point that perhaps gives cues to any businessman. DoCoMo worked closely with content providers and nurtured them to create an eco system where content creators and providers, consumers, and DoCoMo – all three benefit. He spoke about transparency, support for partners, and information sharing. When I mean all 3 benefit – there wasn’t just lip service. DoCoMo gives content providers 91% revenues that are made off the content they produce.

So in a sense this is business learning because in any business one needs to adequately nurture the relevant stakeholders in the business chain.

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Categories: Technology
Tags: DoCoMo, I mode, mobile vas, Shig Sando

About the Author

Harshil Karia

Harshil is one of the Executive Directors at FoxyMoron. Often known as the 'Constant Observer', Harshil's interest lies in New Digital Media, Social Media, Web 2.0 and the Internet in general. He believes strongly in the utilitarian power of the Internet and watching that power take shape fascinates him to a large extent. He is dabbling with design enhancement as well. He pens down his thoughts on BeFoxy as well where he brings forth tools, tricks, and important 'how to' guides on being 'Foxy'. Follow him on Twitter - http://www.twitter.com/harshilkaria