Google’s “phone” was, after all, a development platform. So not a new hardware but something that can be leveraged on the software front. Makes sense since Google’s execution of making softwares that are consumer friendly is widely known and accepted. What Google will gain out of this is (potential) access to more than 2.5billion mobile phone users in the world. If that happens, Google could be the largest advertising machine in the world. Our good-old Yahoo sensed that, and what’s more, it wants a share of the pie!

Yahoo unveiled a new mobile home page at the Consumer Electronics Show 2008 at Las Vegas. Consumers can use select mobile phone handsets to view the new home page, described by some as “visually-stunning”

The new platform will have a new software development platform for mobile phones, have instant search, and an improved user interface.

The content on the new mobile platform can be fully customized based on the user’s preferences. You can also import contacts from social network sites such as MySpcace. Another killer feature is that you can drag a message onto a map and it shows the location of places linked in that message.

Yahoo is quick this time. The mobile space is expanding faster than the Internet did. And there are more and more people looking at the mobile phone as the ubiquitous computing device instead of the PC. The move by Yahoo and Google makes business sense as accessing content on mobile will be common in the coming days. Below all those LCD/TFT screens, sit a lot of advertising revenues.

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