Mobile Marketing v/s Internet marketing
Mobile marketing will be bigger than online,
There is lot of buzz regarding mobile marketing in India. With more than 200 million (both CDMA and GSM) mobile subscribers as compared to 35 million internet users, definitely mobile marketing offers a wider audience base. Though, in spite of such huge market size available, not many media planners are looking mobile as marketing option. Recently, ad spends on mobile stood at around Rs 8/- to 10/- crores
On the other hand,
Internet marketing is reach sky high in terms of marketing opportunities.
Of late, internet advertising has seen a humongous growth in advertising, around Rs 200 crores is spend on internet. Internet being more of interactive medium, it’s become the first choose for the advertisers to glue in their target audience and communicate the message to them effectively.
Differences in both mediums
| Mobile Marketing | Internet Advertising |
| Wider audience | Interactive and active audience. |
| Better in getting responses from customers | More effective for carpet bombing |
| SMS based campaigns and recently used WAP based campaigns | Viral based campaigns and now having more interactive based campaigns |
| Good for promotions and discount coupons | Can be used for branding and click to call promotions |
| Can be targeted | For mass communications |
Similarity in both mediums
1) The mediums are very effective in engaging the target audiences for longer time frame.
2) Target based communications are still possible.
3) The customers are readily interested in knowing and understanding the communication.
Who is in – the future?
However, it’s said that there is more of talking then action in mobile marketing.
- Mobile marketing seems to grow bigger than any other form of digital marketing.
- The number of people using mobile is going to increase multifold.
- Chances of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.
- The response rate is higher on mobile
- Advertisers can reach their target audience in a particular demographic more precisely.
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Can you name a few Indian companies which are into mobile marketing in a big way (or trying to become big). It would help