Since the time Baywatch was aired on television it was wooed by millions of people around the world especially in India. Men and women both eagerly waited for the show till late nights. The common reason being those hot models and playing the role of life guards. Women (not all) used to feel if they too could buy those hot bikinis and look as beautiful as those stars but living in an Indian culture most of the women used to feel shy and inhibited. Men too faced the same problem and could not buy the same for their wives.

But now the scenario has changed. India is opening up. The mind set of the people is changing. Today both men and women can openly buy lingerie. But the hesitant still exist to some extent. Imagine if you wished to surprise your wife by buying her nice lingerie. You arrive straight at the shop and it is surrounded at least by 10 women wont you feel awkward? I would definitely feel and most of us do. We then end up killing our desires.

But after reading this entire scene may change for you. Shopimagine.in a venture promoted by California based NRI Hina Saiya is pioneering a new online retail model focusing exclusively on the Indian urban professional woman, being first of its kind in India. Her online store http://www.shopimagine.in would be offering products like baby dolls, teddies, corsets & bustier, camisoles, bridals, bra & panty sets as well as exclusive club & party wear. (Basically clothes like in the pic below)

Though the site started from 1^st January 2008, the orders would be executed by shipping from 1^st February 2008. It is also offering the buyers a flat discount of 25% on each items purchased before 1^st February 2008. Also it will ship all items to the customer free of cost and with a seven-day money back return policy available across all over India. I personally think they have chosen the right time to launch its product as Valentines Day is very near and also the e-commerce transactions in India is about to touch $100 billion. One can expect a lot of shy male lovers buying such stuff for their partners and this site might just be handy for them.

Hina Saiya, Chief Executive of shopimagine.in recently said that “the rise in purchasing power, exposure to the luxury options through the media and foreign travel has created desire to indulge in luxuries not imagined just a few years ago. Luxury lingerie, more than jewelry or any other luxury item, allows a woman to express her personality and inner desires. It is rapidly becoming a must-have accessory in a woman’s personal collection.”

To guide the buyers regarding product selection, usage and care the company aims to establish product experts who will guide be available to them online or by telephone. So in case if you are confused about what exactly would be best for your lover such guidance is just what you need.

Further Hina Added, “Over the last two years, I have witnessed a high degree of awareness, interest and desire among my friends in India, to own luxury lingerie,” she also said. “However, lack of good selection and discomfort at buying a personal luxury product in a crowded mall deters most women. In addition, there is no convenient way for men to select and purchase luxury lingerie for their girl friend, fiancée or wife.”

It really seems to be good market to exploit. One can expect many more companies entering the market and providing more better products, brands, advices and discounts which attracts the buyer the most. Overall it is surely going to attract a lot of male audiences.

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