RSS
Email
Social Networking 2007, A Look Back
(Rate this article)
Loading ...Email It!
The year 2008 is here and we have seen an enormous growth in the Social Networking scenario in India over the past one year. This ever growing market has changed the face of the Internet and its content today. Lets go through some of the highlights in India’s Social Network developments over the past year.
Orkut sustained its place as the most popular Indian Social Networking site. With being involved in controversy and the news for both the right and the wrong reasons, Orkut managed to innovate and upgrade to keep up with the growing pressure it was under from Facebook.
With the launch of RSS, Photosharing and Orkut opening up its API to developers, one can say that Orkut realizes that its only interactive feature, i.e. scrapping will not help sustain its popularity. It faced alarming conflicts with the media and the Shiv Sena thanks to the various controversy’s revolving Orkut with all the fake profiles etc. Thankfully it still managed to win the MTV youth icon of the year award with the likes of Amitabh Bachchan and the I phone.
With the addition of privacy features it might just manage to save grace and retain some of its declining female audience.
Facebook on the other hand has only risen in terms of both popularity and page ranks over the past one year. Its alarming number of applications only seems to be increasing and so does its popularity. In a major turn around, Facebook stake being bough by Microsoft for a staggering $ 240 million sky rocketed facebook’s market value. With numerous attempts to hack facbook id’s and what not, facebook in its global initiative seems to be undeterred and only progressing further. A lot can be expected in 2008 from the same.
BigAdda, the Reliance venture into social networking seems to be limping its way through 2007. With huge advertising budgets in forms of TVC and outdoor as well as print, BigAdda did not manage to create the impact it was supposed. A simple lesson that reliance should learn by now. To be able to make waves in already growing social networking scenario you, first need to come up with something unique to be able to work.
MingleBox and Desi Martini played the tortoise in the otherwise high paced race to dominate in the social networking scene which is mostly governed by the likes of Facebook and Orkut today. Mingle Box managed to get $ 7 million funding from Sequoia Capital.
That’s about the last i heard of them. Here’s a look at some of 2007’s highlights, with regards to Social Networking.
Orkut
December 4th 2007 · Orkut Does A Facebook! Adds Privacy To Photos, Videos and Testimonials!(1)
November 3rd 2007 · Google takes on Facebook! Opens Orkut API.. Adds Answers Feature.. And.. Announces OpenSocial!!(0)
October 5th 2007 · Now access Orkut from Facebook!!! Indian Techie creates Orkut Killer Facebook Application!(6)
September 5th 2007 · Orkut copies Facebook - Introduces NEWS FEEDS(0)
September 3rd 2007 · Orkut goes regional.. Also crosses 10 million indian users!(0)
September 3rd 2007 · Orkut scandals sparks TV show debate.. Conclusion - Networking is here to stay!(0)
August 24th 2007 · Orkut reveals it NEW look!(1)
August 23rd 2007 · Orkut wins MTV Youth Icon of the Year!(1)
August 14th 2007 · Orkut improvises Scrapping - Now send Video Scraps, Embed Pictures, Add Audio etc(8)
August 8th 2007 · “I met my husband on Orkut” - A growing trend?(1)
July 23rd 2007 · Orkut vs Indian Social Networks: 7 Killing Comparisons and the future(15)
July 5th 2007 · Orkut? What’s that? Asks Amitabh Bachchan. While Orkut launches Official Blog(5)
June 11th 2007 · Orkut.com nominated as Youth Icon of the Year by MTV!(0)
June 1st 2007 · Orkut introduces RSS Feed reading feature(3)
May 21st 2007 · Orkut Scraps now via RSS!(7)
May 1st 2007 · Orkut hits the Headlines again - Strikes up a Tell-All pact with Cops(2)
April 20th 2007 · Youth behaviour on Orkut - Users deleting scraps(0)
April 16th 2007 · Orkut just keeps getting bigger and bigger by the day in India!(9)
April 4th 2007 · Orkut becomes a little indian(3)
March 22nd 2007 · Orkut to be launched in Indian languages and to go mobile!(0)
January 20th 2007 · Orkut and others to go for moderation!(0)
December 20th 2007 · Facebook, UNICEF Team Up For “Charity Gift”(0)
December 19th 2007 · Now Start Dating On Facebook(3)
December 17th 2007 · 2 Lac Attempts To Hack Facebook(0)
December 17th 2007 · Now transfer your money through Facebook – Applications go Utilitarian(0)
November 29th 2007 · More About Changes at Facebook!(0)
November 28th 2007 · New Developments at Facebook - A Change in the Social Media Marketing Scenario(4)
October 30th 2007 · Zapak Launches Facebook Application!(0)
October 26th 2007 · Facebook Now On BlackBerry
June 29th 2007 · Facebook will be the next Orkut in India.. Unbelievable? Read on..(8)
June 4th 2007 · How Facebook is changing Social Networking(4)
BigAdda
August 27th 2007 · BigAdda rides high on TV Advertising. Still disappoints
August 7th 2007 · The Big Ad Campaign Begins - BigAdda
May 8th 2007 · BigAdda Launched! - Is it worth the hype?
March 26th 2007 · The BIG ADDA and the Reliance connection
Minglebox
July 29th 2007 · Minglebox goes Viral with Collegitis - Is it spreading?
May 3rd 2007 · Minglebox gets $ 7 million funding! - Why? How? What now?
January 9th 2007 · MingleBox spams me on Orkut!
Loading ...
Man !! I think there are a bit too many SN clones out there. I think there needs to be more innovation in this space.