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Gnome - Now, get your clothes designed form students of NIFTs
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Now-a-days, nothing delights me more than a visually-soothing, elegant and well-designed website. Gnome.in is one such site. I have always liked the Gnome desktop on Linux. And I was happy to know that my favoritism can be extended here too.
So, apart from an aesthetically appealing website, Gnome is an Indian startup that caters to Indian fashion conscious youths. What they do is enable the designers to showcase their designs to the outside world. A community based model asks the various designers to pool in their work, while the end user gets to see the designs and even vote on the ones that appeals to her. The best designs, every week, are converted to finished products. These are then made available for sale on the Gnome website and at select stores (Presently, only in Mumbai).
The site has been getting good response from the students of design colleges like NIFTs etc. If executed well, this can very well emerge as the platform for the design students to test their skills on one hand, and for the consumers to try out inexpensive, yet fresh designs.
The beta site is up for now. And the designs have already started pouring in.
For long it has been debated that the apparels have that touch-and-feel factor, and so, the online sale of the clothes won’t really work. Of late many international players have experimented with the online customization and selling of apparels, with varying degrees of success. I have had many discussions with people on this. However, note that Gnome is into selling designs and not necessarily clothes.
Provided the execution time from the selection of designs to the delivery of product is minimal, I can see this as a great value add for the designers and the consumers.
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I’m sorry but did you say “aesthetically appealing website”?? I think the website sucks.
The design, the copy (”don’t wana buy online?”), colors, resolution of photos everything is OMG bad!!
but you can say “to each his own”..whatever.
I read about this site earlier in the day. But sadly. I read about http://www.pringoo.com and http://www.myntra.com yesterday, so…. nothing personal, but I have just known them longer
But jokes apart, I think the latter two seem to have a better business model