HolidayIQ Powers Google’s India Local Search

Every alternate day we hear that this company has merged with a multi-national company and so on. Some time back we heard about India joining hands with UK to start a virtual school. Recently Google has...
0 comment

I-Cube Report 2007: Cyber Cafes Remain Favorites!

The  Internet and Mobile Association of India (IAMAI) and IMRB International have jointly published the I-Cube Internet In India Report 2007. The IAMAI and IMRB have jointly researched the report through a survey...
1 comment

iPhone to Face Heat in India

    iPhone is yet to come in India. But when it does, sometime in 2008, it will have to make drastic changes in its selling strategy. Worldwide, Apple has adopted the strategy of tying up the...
2 comments

WATShow – Exclusive Interview with Suhasini Kirloskar -Winning Edge Mag

Its WATShow time again and this time we have with us Suhasini Kirloskar – publisher of the popular Winning Edge Magazine. Winning edge is a knowledge portal dedicated to providing the information...
0 comment

10 Years of Blogging – Where we are now? Where we may be in the Future

I saw my first blog about 4 years ago. A few of my friends had signed up on MSN Spaces and Blogger and decided that it was incredibly funny to put in anecdotes of their personal lives – be it their...
17 comments

Technological Innovation and Leadership – The Guide to Successful Innovations (The 4th of a Many Part Series)

In the previous part we raised the Shakespearean question – to Brand or Not to Brand?     Well here are some insights on how that answer could be dealt with – and hopefully prevent Innovators...
5 comments

The Boom of Online Advertising: Pay-Per-Click, The New Advertising Mantra!

The internet runs only through revenues from advertising is what we all know. The internet is a big marketplace for people to look for buyers and sellers across the globe. Online advertising is booming...
2 comments

2 Lac Attempts To Hack Facebook

Hacking websites and personal information of the users is one of the favorites among the hackers. Now a days we hear a lot that a girl’s personal information is hacked and the photographs are used...
0 comment

Hospitality Magazine by Saffron Media

  Saffron Media will soon launch a magazine for the hospitality business. This will be followed by the launch of the online portal for the same.   The magazine, priced at Rs.50 will be available...
2 comments

Now transfer your money through Facebook – Applications go Utilitarian

I read a consumer behaviour study once, which was talking about the Urban vs Rural Consumer Dichotomy. The thing that stood out the most for me was the fact that Urban Consumers have more interpersonal...
0 comment

Bridging the World of Technology Metrics and Real World Metrics for Retail Optimization

Analytics have resulted in the optimization of blogs, shopping sites, and other e- commerce sites alike. While the benefits of analytics have been enjoyed over the Internet, similar kinds of analytics...
4 comments

Microsoft plays catch up – buys Web Mapping Company. Too little too late?

Microsoft, the technology conglomerate recently acquired a British online mapping company (Multimap). An acquisition that is clearly bound to boost its Windows Live bouquet of services.    Multimap...
0 comment

Technological Innovation and Leadership – The Guide to Successful Innovations (The 3rd of a Many Part Series)

Yesterday we dealt with the idea of a Value Proposition and went deeper into the idea of ‘generic benefits’ that consumers experience (something that was floated in Part 1).     Today I am going...
3 comments

Naukri Goes International! – Targets 15 Countries..

Naukri.com India’s largest job portal has gone international. Even earlier naukri.com had job postings from overseas locations but now it has acknowledged the overseas potential and created a separate...
2 comments

After Flights Its Bus Ticketing thats Ready to Take Off!

We had recently blogged about how flight ticketing was getting plagued by cases of cyber crime primarily due to the high volumes of ticketing transactions that were happening online for booking flights....
1 comment

More ads on Mobile – Sulekha Classifieds Go Mobile!

Just the other day I blogged about sms advertising and display ads by webaroo and msn and questioned whether users would develop a blind spot to such ads in the future. Its seems the trend is to go mobile...
0 comment