Often we write about Web, Advertising, and Technology and when we do review products, services, and trends, we often find drawbacks. These drawbacks (mostly infrastructure related) often hamper the product or service from realizing its full potential. To give you an insight into the bottlenecks that exist in the Indian Internet Space and hopefully some in the International space as well, we have compiled a ‘Wish List’ - things we wish were available in 2008 - things that would make our jobs as analysts and WATConsultants much simpler (for dual reasons as you can see - writing is not tedious and execution of plans while consulting becomes easier!)  

So this is what we would ask our WATGenie if he decided to come out of that box of Cup Noodles!

1)  WiFi Internet Access Everywhere:Wide Area Wireless Networks would spread the % coverage of broadband. The other advantages are that RFID technologies can be fully utilized, devices of various types - your TV, mobile, external hard disks, computers, can all be interconnected. Data Sharing - especially city wide micro data sharing would be another major boon! Also mobiles would be able to access the Internet at relatively cheaper rates. So i guess No. 2 is: 

2) Mobile Internet that costs the same as Broadband at home: Mobile TV, VAS for Mobile, Mobile Downloads - all of them will take off!

3) GPRS that is at a Relatively Similar Price as Broadband:Agreed that Wide Area Wireless Networks will take time but the GPRS infrastructure can easily be bolstered up to really take the mobile revolution in India to the Next level. 

4) Intuitive Technologies:Technology that can understand, analyze, and provide solutions to people’s needs by gauging their emotions. This can lead to a boom in M - Pulsive Marketing. 

5) Higher Internet Broadband Speeds in India:We have written about how pathetic the bandwidth speeds in India are (as compared to the rest of the World). High speeds and higher penetration will do more good to the Indian Internet Space than anything else. 

6) A ‘Dalaal’ Network that Gets Video Ads Contextually Placed into Content: As of now this does not exist - an ‘AdWords’/ ‘Ad Sense’ combination for Video. (A Business Plan Idea for all you Entrepreneurs) P. S. We are looking for Video Ads on our very own WATShow. Do ping us if you are interested! 

7) An Audio BookMarking Website:We have Digg, Delicious, YouTube, Stumble Upon etc. But we don’t really have an Audio BookMarking WebSite that Aggregates Audio Content. 

That’s all we have for Now but I’m sure all of you reading this will have Wishlists of your own! Do share them with us - i think a lot of great, innovative ideas can emerge from such a discussion!    

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