Comments on: Local Search Engine Gains Ground On Online Advertisements http://www.watblog.com/2007/12/19/local-search-engine-gains-ground-on-online-advertisements/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: sathish http://www.watblog.com/2007/12/19/local-search-engine-gains-ground-on-online-advertisements/comment-page-1/#comment-21224 sathish Sat, 08 Aug 2009 12:08:18 +0000 http://www.watblog.com/2007/12/19/local-search-engine-gains-ground-on-online-advertisements/#comment-21224 n my yesterday’s article you read about Google India Local Search partnering with HolidayIQ. This is an Indian Local Search, but startups like Asklaila.com plan to launch a city specific local search engine. This search will enable the users to explore their own city or some other city they wish to. According to the industry research the online advertisement is to increase from Rs 210 crore in 2006 to Rs 2,250 crore by 2009. This is possible due to the number of the clicks being increased and so has the revenue increased from $1,000 to $3,000 per day, that’s almost 200% increase in the revenue. Local Search Engine contributes 50% i.e. $14 billion to the online advertisement industry which is about $28 billion. Local Search Engine aim to target travel portals, education institution, banks and financial firms for advertising on these local search. n my yesterday’s article you read about Google India Local Search partnering with HolidayIQ. This is an Indian Local Search, but startups like Asklaila.com plan to launch a city specific local search engine. This search will enable the users to explore their own city or some other city they wish to. According to the industry research the online advertisement is to increase from Rs 210 crore in 2006 to Rs 2,250 crore by 2009. This is possible due to the number of the clicks being increased and so has the revenue increased from $1,000 to $3,000 per day, that’s almost 200% increase in the revenue.

Local Search Engine contributes 50% i.e. $14 billion to the online advertisement industry which is about $28 billion. Local Search Engine aim to target travel portals, education institution, banks and financial firms for advertising on these local search.

]]>