Comments on: Bridging the World of Technology Metrics and Real World Metrics for Retail Optimization http://www.watblog.com/2007/12/16/bridging-the-world-of-technology-metrics-and-real-world-metrics-for-retail-optimization/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Harshil Karia http://www.watblog.com/2007/12/16/bridging-the-world-of-technology-metrics-and-real-world-metrics-for-retail-optimization/comment-page-1/#comment-2312 Harshil Karia Mon, 17 Dec 2007 18:20:57 +0000 http://www.watblog.com/2007/12/16/bridging-the-world-of-technology-metrics-and-real-world-metrics-for-retail-optimization/#comment-2312 Yea thats going to be something interesting to watch out for. The mobile phone is essentially like a 'pocket people meter' if you go back in history to Neilsen. I think if handset providers realise this, they may start embedding hardware that tracks users, and goes beyond what the sim card can do - possibly track heart rates, maybe the speed at which one is walking etc. Then THAT becomes data worth selling! If i was a handset manufacturer i would do that! What do you think? But yea as of now as you correctly said - operator is king! Yea thats going to be something interesting to watch out for. The mobile phone is essentially like a ‘pocket people meter’ if you go back in history to Neilsen.

I think if handset providers realise this, they may start embedding hardware that tracks users, and goes beyond what the sim card can do – possibly track heart rates, maybe the speed at which one is walking etc. Then THAT becomes data worth selling!

If i was a handset manufacturer i would do that! What do you think? But yea as of now as you correctly said – operator is king!

]]> By: Youpark http://www.watblog.com/2007/12/16/bridging-the-world-of-technology-metrics-and-real-world-metrics-for-retail-optimization/comment-page-1/#comment-2307 Youpark Mon, 17 Dec 2007 12:42:57 +0000 http://www.watblog.com/2007/12/16/bridging-the-world-of-technology-metrics-and-real-world-metrics-for-retail-optimization/#comment-2307 I totally agree with you Harshil! Service providers, in fact have the major hold of the resources! I totally agree with you Harshil! Service providers, in fact have the major hold of the resources!

]]> By: Harshil Karia http://www.watblog.com/2007/12/16/bridging-the-world-of-technology-metrics-and-real-world-metrics-for-retail-optimization/comment-page-1/#comment-2299 Harshil Karia Mon, 17 Dec 2007 01:34:37 +0000 http://www.watblog.com/2007/12/16/bridging-the-world-of-technology-metrics-and-real-world-metrics-for-retail-optimization/#comment-2299 Thanks Nishad! True location based services are not really new. What's new is the fact that third parties are now looking at innovative ways to track you and monitor you for some sort of behavioural analysis. While Tag&Scan is a great service, it is imperative to know that it is a service where users THEMSELVES tag areas an send them to others for exploration purposes. So technically the market research potential seems to be limited. Or alteast as of now the way i see it. If you can shed some more light then it would be great! Do keep reading WATBlog, providing your insights and challenging us! Enjoy! Thanks Nishad! True location based services are not really new. What’s new is the fact that third parties are now looking at innovative ways to track you and monitor you for some sort of behavioural analysis.

While Tag&Scan is a great service, it is imperative to know that it is a service where users THEMSELVES tag areas an send them to others for exploration purposes. So technically the market research potential seems to be limited. Or alteast as of now the way i see it.

If you can shed some more light then it would be great!

Do keep reading WATBlog, providing your insights and challenging us! Enjoy!

]]> By: Nishad http://www.watblog.com/2007/12/16/bridging-the-world-of-technology-metrics-and-real-world-metrics-for-retail-optimization/comment-page-1/#comment-2297 Nishad Sun, 16 Dec 2007 16:42:21 +0000 http://www.watblog.com/2007/12/16/bridging-the-world-of-technology-metrics-and-real-world-metrics-for-retail-optimization/#comment-2297 Location based services are not really new. There are some better examples of such things I think. One where there could be a social angle to the whole thing ideas that came in even before social networking became cool. Tag&Scan is an interesting UK based idea that's been floating around for a while. There are others too. Check out this link http://www.coolhunting.com/archives/2004/01/tag_and_scan.php Location based services are not really new. There are some better examples of such things I think. One where there could be a social angle to the whole thing ideas that came in even before social networking became cool. Tag&Scan is an interesting UK based idea that’s been floating around for a while. There are others too.

Check out this link
http://www.coolhunting.com/archives/2004/01/tag_and_scan.php

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