Comments on: Zapak Spending 2 crores on Ad Campaigns! What About ROI?? http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/ The Refreshing Blog on Web, Advertising and Technology in India! Fri, 19 Mar 2010 04:59:38 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: SS http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/comment-page-1/#comment-3503 SS Tue, 19 Feb 2008 12:34:28 +0000 http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/#comment-3503 Well said Ekalavya... interesting topic Rajiv In my opinion Reliance is aiming to develop stickiness for their internet properties. They are concentrating on increasing the share of "time spent on online gaming related activites" of an average internet user in india. At the same time this war-chest will also help them build a brand in the digital space. (2 Cr is a small amt from this perspective) The Zapak brand once entrenched can be extended to mobile games (very lucrative after 3G), DTH interactivity (BIG TV is in launch phase)and who knows they may even launch their own gaming console. Yes ROI will be a priority for Mr Ambani (whos known for his relentless pursuit of PAT) but i think he is in a brand building mode. Well said Ekalavya… interesting topic Rajiv

In my opinion Reliance is aiming to develop stickiness for their internet properties. They are concentrating on increasing the share of “time spent on online gaming related activites” of an average internet user in india. At the same time this war-chest will also help them build a brand in the digital space. (2 Cr is a small amt from this perspective)

The Zapak brand once entrenched can be extended to mobile games (very lucrative after 3G), DTH interactivity (BIG TV is in launch phase)and who knows they may even launch their own gaming console.

Yes ROI will be a priority for Mr Ambani (whos known for his relentless pursuit of PAT) but i think he is in a brand building mode.

]]> By: Ekalavya http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/comment-page-1/#comment-2294 Ekalavya Sun, 16 Dec 2007 08:41:26 +0000 http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/#comment-2294 That was a really funny comment by Prabhu! "For some customers, making people visit their site is revenue." Yes! You spend Rs 20 per user to get them on your site and then you charge a client Rs 5 (CPC) or Rs 0.10 (CPM) to take him away. That makes a lot of sense...eh Prabhu? Though I like seeing the money being spent by Zapak and BigAdda - as long as they are looking at targeting non-internet users in India and getting them online! This is only going to help the other internet start-ups out there....a larger pie to take a piece out of. That was a really funny comment by Prabhu!

“For some customers, making people visit their site is revenue.”

Yes! You spend Rs 20 per user to get them on your site and then you charge a client Rs 5 (CPC) or Rs 0.10 (CPM) to take him away.

That makes a lot of sense…eh Prabhu?

Though I like seeing the money being spent by Zapak and BigAdda – as long as they are looking at targeting non-internet users in India and getting them online! This is only going to help the other internet start-ups out there….a larger pie to take a piece out of.

]]> By: Sarathy http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/comment-page-1/#comment-2285 Sarathy Sat, 15 Dec 2007 06:19:23 +0000 http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/#comment-2285 In a city where noone uses slippers, the one who encourages them to wear one first will be the market leader in the future., IMO, Zapak is the Leader in the online gaming space in India, ROI will follow soon., All that reliance have to do now is to integrate all their online portals and they will surely capture a sizable internet audience in the coming years. In a city where noone uses slippers, the one who encourages them to wear one first will be the market leader in the future.,

IMO, Zapak is the Leader in the online gaming space in India, ROI will follow soon.,

All that reliance have to do now is to integrate
all their online portals and they will surely capture a sizable internet audience in the coming years.

]]> By: Rajiv Dingra http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/comment-page-1/#comment-2256 Rajiv Dingra Fri, 14 Dec 2007 14:52:46 +0000 http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/#comment-2256 Thanks again for your feedback. Dont know about zapak but Looks like you have perfected the art of free marketing with maximum ROI (I Like the way you are marketing your link below your comments) ;) .. But jokes apart. I think the days of hits on the site being ROI are long gone! yes zapak is expanding the market no doubt but the beneficiary could be the smarter gaming players who build sticky games rather than 2 crore campaigns. Also comparing reliance infocomm to zapak is like comparing chalk and cheese. The revenue models for gaming in india is still to kick in (whether subscription or ads) while infocomm always had a revenue model in place. In anycase. Im hoping this does make you understand our point of view. I understand yours and im glad you expressed it. :) Thanks again for your feedback. Dont know about zapak but Looks like you have perfected the art of free marketing with maximum ROI (I Like the way you are marketing your link below your comments) ;) ..

But jokes apart. I think the days of hits on the site being ROI are long gone! yes zapak is expanding the market no doubt but the beneficiary could be the smarter gaming players who build sticky games rather than 2 crore campaigns. Also comparing reliance infocomm to zapak is like comparing chalk and cheese. The revenue models for gaming in india is still to kick in (whether subscription or ads) while infocomm always had a revenue model in place.

In anycase. Im hoping this does make you understand our point of view. I understand yours and im glad you expressed it. :)

]]> By: Prabhu http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/comment-page-1/#comment-2254 Prabhu Fri, 14 Dec 2007 14:39:40 +0000 http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/#comment-2254 Yet another post of yours that sucks. Do you know the meaning of ROI. ROI is not just money. For some customers, making people visit their site is revenue. For others, it could be making people sign up or fill up some form or make an actual purchase. Don't name your blog as a advertising blog, if you don't know this simple concept. As far as Reliance is concerned, everyone in the industry knows that they invest huge chunk right in the first year and change the entire market. They are most aggressive than any other company in the world. When they invested 20000 crores in Reliance infocomm, everyone in the world called them crazy. But they broke even in 1.5 years. Same is the case here. With zapak and their new social networking portal, they are essentially changing the market and make people start using online gaming etc. Wait for a year and learn the business strategy from them. Prabhu, www.prabhu-s.com Yet another post of yours that sucks. Do you know the meaning of ROI. ROI is not just money. For some customers, making people visit their site is revenue. For others, it could be making people sign up or fill up some form or make an actual purchase.

Don’t name your blog as a advertising blog, if you don’t know this simple concept.

As far as Reliance is concerned, everyone in the industry knows that they invest huge chunk right in the first year and change the entire market. They are most aggressive than any other company in the world. When they invested 20000 crores in Reliance infocomm, everyone in the world called them crazy. But they broke even in 1.5 years.

Same is the case here. With zapak and their new social networking portal, they are essentially changing the market and make people start using online gaming etc. Wait for a year and learn the business strategy from them.

Prabhu,
http://www.prabhu-s.com

]]> By: Prabhu http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/comment-page-1/#comment-2253 Prabhu Fri, 14 Dec 2007 14:39:20 +0000 http://www.watblog.com/2007/12/14/zapak-spending-2-crores-on-ad-campaigns-what-about-roi/#comment-2253 Yet another post of yours that sucks. Do you know the meaning of ROI. ROI is not just money. For some customers, making people visit their site is revenue. For others, it could be making people sign up or fill up some form or make an actual purchase. Don't name your blog as a advertising blog, if you don't know this simple concept. As far as Reliance is concerned, everyone in the industry knows that they invest huge chunk right in the first year and change the entire market. They are most aggressive than any other company in the world. When they invested 20000 crores in Reliance infocomm, everyone in the world called them crazy. But they broke even in 1.5 years. Same is the case here. With zapak and their new social networking portal, they are essentially changing the market and make people start using online gaming etc. Wait for a year and learn the business strategy from them. Yet another post of yours that sucks. Do you know the meaning of ROI. ROI is not just money. For some customers, making people visit their site is revenue. For others, it could be making people sign up or fill up some form or make an actual purchase.

Don’t name your blog as a advertising blog, if you don’t know this simple concept.

As far as Reliance is concerned, everyone in the industry knows that they invest huge chunk right in the first year and change the entire market. They are most aggressive than any other company in the world. When they invested 20000 crores in Reliance infocomm, everyone in the world called them crazy. But they broke even in 1.5 years.

Same is the case here. With zapak and their new social networking portal, they are essentially changing the market and make people start using online gaming etc. Wait for a year and learn the business strategy from them.

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