http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/ The Refreshing Blog on Web, Advertising and Technology in India! Sat, 06 Sep 2008 17:29:10 +0000 http://wordpress.org/?v=2.5.1 http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/#comment-2410 tss Thu, 27 Dec 2007 18:20:41 +0000 http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/#comment-2410 joot.in is another search engine for Indian cities. It uses google's adsense for advertising. The search results are displayed in a clustered format similar to clusty. joot.in is another search engine for Indian cities. It uses google’s adsense for advertising. The search results are displayed in a clustered format similar to clusty.

]]> http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/#comment-2261 Ravi Venkatraman Fri, 14 Dec 2007 23:22:28 +0000 http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/#comment-2261 They would have to license the use of technology from Yahoo.(Yahoo/Overture holds the patent) Even google had to pay yahoo for the implementing the contextual ads. Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!’s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. They would have to license the use of technology from Yahoo.(Yahoo/Overture holds the patent)
Even google had to pay yahoo for the implementing the contextual ads.
Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!’s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent.

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