Comments on: Guruji.com to follow Guru Google’s Adwords Model! http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: timer http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/comment-page-1/#comment-28389 timer Mon, 19 Oct 2009 19:50:12 +0000 http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/#comment-28389 They are using gogole adsense, the guruji.com blokes - it makes one laugh. Just check on the gurujis site -they have just borrowed ads from google in sponsred links They are using gogole adsense, the guruji.com blokes – it makes one laugh. Just check on the gurujis site -they have just borrowed ads from google in sponsred links

]]> By: maya http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/comment-page-1/#comment-12754 maya Tue, 18 Nov 2008 05:48:00 +0000 http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/#comment-12754 patent wont be a problem as much as in india to begin with, others are already using similar techniques without having patent problem. ofcourse they would be easily be able to find advertisers if they have the cost advantage but i seriously doubt if they would be able to service such huge amount of impression, they would surely have to signin a lot of local publishers for that, and they wont come easily if they get lesser cpc rates. so basically to strike a balance between the advertiser and publisher will be the main thing to consider patent wont be a problem as much as in india to begin with, others are already using similar techniques without having patent problem.

ofcourse they would be easily be able to find advertisers if they have the cost advantage but i seriously doubt if they would be able to service such huge amount of impression, they would surely have to signin a lot of local publishers for that, and they wont come easily if they get lesser cpc rates. so basically to strike a balance between the advertiser and publisher will be the main thing to consider

]]> By: Josh http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/comment-page-1/#comment-12013 Josh Thu, 16 Oct 2008 11:22:35 +0000 http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/#comment-12013 Well this is a good start for the search engine market in India. But will they cope up and succeed with SE giants like Google, Yahoo, Msn ..we will have to wait and see Regards Josh pic27.blogspot.com Well this is a good start for the search engine market in India. But will they cope up and succeed with SE giants like Google, Yahoo, Msn ..we will have to wait and see
Regards
Josh
pic27.blogspot.com

]]> By: tss http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/comment-page-1/#comment-2410 tss Thu, 27 Dec 2007 18:20:41 +0000 http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/#comment-2410 joot.in is another search engine for Indian cities. It uses google's adsense for advertising. The search results are displayed in a clustered format similar to clusty. joot.in is another search engine for Indian cities. It uses google’s adsense for advertising. The search results are displayed in a clustered format similar to clusty.

]]> By: Ravi Venkatraman http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/comment-page-1/#comment-2261 Ravi Venkatraman Fri, 14 Dec 2007 23:22:28 +0000 http://www.watblog.com/2007/12/14/gurujicom-to-follow-guru-googles-adwords-model/#comment-2261 They would have to license the use of technology from Yahoo.(Yahoo/Overture holds the patent) Even google had to pay yahoo for the implementing the contextual ads. Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!’s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. They would have to license the use of technology from Yahoo.(Yahoo/Overture holds the patent)
Even google had to pay yahoo for the implementing the contextual ads.
Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!’s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent.

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