Digital Marketing - The Fastrack Strategy!
(Rate this article)
Loading ...
The Internet and the mobile phones have emerged as strong media for information access. Conventional, popular mediums have been the Television, the Radio and the Newspapers. The new media have percolated to the level of mass acceptance. We now have 29.1 crore mobile phone users and 3.8 crore Internet users in India.
According to Wikipedia, Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Digital Marketing is not just placing banner ads on websites. It goes much beyond this. Digital marketing encompasses online advertising on the Internet content websites like Yahoo, Rediff, Indiatimes, social networks like Orkut, Facebook, BigAdda, blogs like blogger.com, wordpress.com, MSN Spaces, video sharing sites like Youtube.com and mobile phone screens, through SMS, MMS and later on, location-based services.
For example, Fastrack has just unveiled its digital marketing strategy. This starts with the launch of the website www.fastrack.in, to be launched in January 2008. The web address
is displayed on the “Bikers Don’t Cry” TV Commercial. This site will feature polls, contests and various User Generated Content (UGC). Then, there are two communities on Facebook Bikers on the Fastrack and Life on the Fastrack. There is also a Fastrack Rocks community on Orkut. And all this is looked after by the Bangalore based digital marketing agency Maxus Interaction. Update: Though the social media part of the campaign was handled by Blogworks in Delhi as pointed out by Kapil in the comments. Thanks Kapil 
Youths are increasingly taking to the Internet and the mobile. Corporations are coming up with innovative ways to reach this segment. If used properly, the digital medium provides for interaction, the instant feedback and tracking capabilities. Digital marketing companies are coming up. These have built their core competence around marketing on the carious digital spaces. The traditional advertising agencies are yet to penetrate the online space. As of now, they lack the capability to market well online. Often these traditional Advertising agencies involve the smaller digital agencies as a part of a larger campaign. With increasing success and awareness of the digital marketing campaigns, these advertising conglomerates are now even looking for acquisitions in this space. This gives them the added expertise in a crucial area, which they have lacked in, till now.
Digital space is a new battleground all together. The players are all new. The users are not-so-new. To engage users in the digital space is a new ballgame. User generated content, blogs, social networking sites, and the mobile content, all play an important role in today’s youth. To tap them all, is an excellent idea to gain access to a large pool of potential customers.
Loading ...
Please represent the facts accurately whenever you aggregate a story.
Maxus Interaction is only looking after website and mobile marketing for Fastrack and not responsible for the complete digital strategy of Fastrack.
Blogworks, a Delhi based social media consultancy is responsible for social media strategy of Fastrack.
Thanks for pointing out Kapil. Its appreciated
Great post, thanks for sharing your thoughts.
http://arvoreentreasures.com/blog