Comments on: Mobile Content Goes a Step Up (Some Recommendations on how it can go Higher) http://www.watblog.com/2007/12/10/dus-kahaniyaan-now-on-your-mobile-no-this-isn%e2%80%99t-pr-%e2%80%93-read-on-for-more/ The Refreshing Blog on Web, Advertising and Technology in India! Sat, 06 Sep 2008 17:22:07 +0000 http://wordpress.org/?v=2.5.1 By: sri vikas http://www.watblog.com/2007/12/10/dus-kahaniyaan-now-on-your-mobile-no-this-isn%e2%80%99t-pr-%e2%80%93-read-on-for-more/#comment-2189 sri vikas Tue, 11 Dec 2007 14:11:25 +0000 http://www.watblog.com/2007/12/10/dus-kahaniyaan-now-on-your-mobile-no-this-isn%e2%80%99t-pr-%e2%80%93-read-on-for-more/#comment-2189 harshil, i would like to make a small correction here. the company name is "mobile-worx" and we are giving out free mobile content to end-user via our mobile social networking platform called- mklix. you can access it through- www.mklix.com. what we are doing is simply bring mobile content developers and advertisers under one roof. for every downloads by the end-users there will be ads embedded inside the content and therefore share the revenues generated from the advertisers with the content providers. simple! finally, i would like to add that i have been reading WATBlog for a year and completely enjoy reading it cos its very in-depth and very informative. thanks... vikas Product Manager harshil,

i would like to make a small correction here. the company name is “mobile-worx” and we are giving out free mobile content to end-user via our mobile social networking platform called- mklix. you can access it through- http://www.mklix.com.

what we are doing is simply bring mobile content developers and advertisers under one roof. for every downloads by the end-users there will be ads embedded inside the content and therefore share the revenues generated from the advertisers with the content providers. simple!

finally, i would like to add that i have been reading WATBlog for a year and completely enjoy reading it cos its very in-depth and very informative.

thanks…
vikas
Product Manager

]]> By: Youpark http://www.watblog.com/2007/12/10/dus-kahaniyaan-now-on-your-mobile-no-this-isn%e2%80%99t-pr-%e2%80%93-read-on-for-more/#comment-2185 Youpark Tue, 11 Dec 2007 11:04:23 +0000 http://www.watblog.com/2007/12/10/dus-kahaniyaan-now-on-your-mobile-no-this-isn%e2%80%99t-pr-%e2%80%93-read-on-for-more/#comment-2185 Mobile content is actually at its threshold, but fully loaded, and room for improvement and innovations does exist. Nice to know about mobile features of the movie BTW! Mobile content is actually at its threshold, but fully loaded, and room for improvement and innovations does exist. Nice to know about mobile features of the movie BTW!

]]> By: Harshil Karia http://www.watblog.com/2007/12/10/dus-kahaniyaan-now-on-your-mobile-no-this-isn%e2%80%99t-pr-%e2%80%93-read-on-for-more/#comment-2178 Harshil Karia Tue, 11 Dec 2007 04:38:00 +0000 http://www.watblog.com/2007/12/10/dus-kahaniyaan-now-on-your-mobile-no-this-isn%e2%80%99t-pr-%e2%80%93-read-on-for-more/#comment-2178 True, agree with that whole heartedly. Visibility is one problem that probably needs the involvement of other forms of media. In terms of cost to the consumer, players like Mobi Worx, which i mentioned in another post on WATBlog - has been working on a model where users can view ads, and get free mobile VAS content in return. So thats how cost will be taken care of i guess - mobile will go the TV and newspaper way - where ads can pay for content. In terms of visibility too this kind of a strategy works because its pull rather than push. That will remain atleast till someone comes up with a mobile P2P, where like in TV, advertisers can be bypassed altogether. Thanks though! Your comment added a lot more depth to the article, something i may have missed out. Hope you are enjoying WATBlog :) True, agree with that whole heartedly. Visibility is one problem that probably needs the involvement of other forms of media. In terms of cost to the consumer, players like Mobi Worx, which i mentioned in another post on WATBlog - has been working on a model where users can view ads, and get free mobile VAS content in return. So thats how cost will be taken care of i guess - mobile will go the TV and newspaper way - where ads can pay for content.

In terms of visibility too this kind of a strategy works because its pull rather than push. That will remain atleast till someone comes up with a mobile P2P, where like in TV, advertisers can be bypassed altogether.

Thanks though! Your comment added a lot more depth to the article, something i may have missed out. Hope you are enjoying WATBlog :)

]]> By: vaneet http://www.watblog.com/2007/12/10/dus-kahaniyaan-now-on-your-mobile-no-this-isn%e2%80%99t-pr-%e2%80%93-read-on-for-more/#comment-2174 vaneet Mon, 10 Dec 2007 20:18:00 +0000 http://www.watblog.com/2007/12/10/dus-kahaniyaan-now-on-your-mobile-no-this-isn%e2%80%99t-pr-%e2%80%93-read-on-for-more/#comment-2174 Though a lot of innovation has come in the development of mobile content, I think a lot needs to be done in growing the actual contact points with the consumer. Visibility and cost to consumer remain the biggest factor hitting the sector. Though a lot of innovation has come in the development of mobile content, I think a lot needs to be done in growing the actual contact points with the consumer.
Visibility and cost to consumer remain the biggest factor hitting the sector.

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