Archive for December 2007
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WATBlog’s WishList For 2008!
Often we write about Web, Advertising, and Technology and when we do review products, services, and trends, we often find drawbacks. These drawbacks (mostly infrastructure related) often hamper the product or service from realizing its full potential. To give you an insight into the bottlenecks that exist in the Indian Internet Space and hopefully some in [...]
WATBlog Picks: Top Product and Technology Innovations in 2007
1) The Amazon Kindle: 200 Books, the size of a paperback.
The Good:
Small Size
A Model that looks to earn revenues from the service rather than the product.
Battery Life.
Does not tire the eyes while reading.
The Bad:
Design
Does not read PDF’s
The ‘service’ can be cracked, giving users free alternatives.
2) The RFID Revolution: By tagging items and containers with [...]
A New Delivery Platform for your TV Soaps (Hold on – Not so Fast)
Rajat Barjatiya, the brother of Sooraj Barjatiya has launched what is arguably India’s first mobile TV Soap.
“I hate to use the term first. I would rather say that we are among the first to make a serious attempt at doing this. We have produced a 90 episode series, with three minutes per episode, and [...]
Brand Communities: Can they Work? 2008 Beckons
As we near the year-end, one trend that seems to be catching up with marketers is that of building communities online through brand related social networks. The question is – will they/ can they be leveraged effectively by marketers.
I just came across a few Stats with respect to India’s 1st full-fledged Brand Community – Sunsilk [...]
WATBlog Picks: International Websites to Watch Out For in 2008
We come to the end of 2007, well almost, having covered almost all the International stories of the dot com World. For many in the dot com World, the year was dominated by mostly one story – the huge amount that Microsoft paid for a miniscule stake in Facebook. At WATBlog, we covered it extensively [...]
Product Innovation – An Overview
Have a look at this Model – It will hopefully provide some clarity (and a Roadmap for Potential Investors)
To Go into the Details of Innovation and the various aspects that i have outlined above, have a look at the other parts of the series on Technological Innovation that i am writing.
Part 1
Part 2
Part 3
Part [...]
Technological Innovation and Leadership – The Guide to Successful Innovations. An Overview of ‘Generic Benefits’
Well, its been a long series – and its hard to keep track with everything so I’ve decided to refresh your memory and increase take back. This post will try and cover the macro generic benefits and the 8 major generic benefits that they lead to. This will also give you links to relevant topics [...]
Technological Innovation and Leadership – The Guide to Successful Innovations (The 8th of a Many Part Series)
The previous post in this series dealt with:
4) Anticipation
5) Compatibility
Today I’m going to round up this part of the series (don’t worry there’s a lot more to come) by dealing with:
6) Ease of Use
7) Ease of Trial
8) Observability of Features
Ease of Use – Ease of use has primarily a dual benefit. One is the obvious [...]
IBM Enters the Bandwagon of Social Computing
Sitting at Food Court across IBM Daksh Office in CBD, Makati, I saw a huge poster of a product IBM Atlas for Lotus Connections. Now that sounded interesting. Lotus is a CRM Suite that is used in most of the corporations. I use specially for mailing, engaging Clients, messaging, paging, calling etc, all from my [...]
Online Fantasy Cricket All Over The Web!
The concept of fantasy cricket isn’t new. The first such fantasy cricket team selection games which became wildly popular was Super Selector by ESPN Star. Launched in 2001 the game super selector became so popular that even cricketing commentators and yesteryear greats like geoffrey boycott and harsha bhogle started competing on the super selector website. [...]
2007 Trends Show Money Shift from Traditional Media to New Media!
Advertisers are well on the way to spend a huge percentage of their media plan on the Internet in coming years, By 2011, spending on advertisements online is expected to dominate the media plan for various product ranges.
One big trend is that the nation’s largest advertisers are shifting more of their budgets from traditional [...]
Local Search Engine Tie Ups in 2007, An Overview
With local search engines spurting out on a regular basis we have been able to observe certain interesting trends in their strategies over 2007.
Here’s a look at some tie ups and mergers that were significant enough to catch our attention. The local search engine market is now huge and here to stay contributing 25% [...]
WAT Wishes You A Merry Christmas! :)
How time flies!! This is WAT Team’s second christmas! Last year we had a chirstmas special in which we had embedded a game.
So we will follow our tradition from last year and give you last weeks updates which we missed out in one post!
Nexus India Cap buys EVentures investments in Connecturf, Contests2win.com and Games2Win.comSimplyMarry [...]
Vijay Mallaya may Jump on to the Social Networking BandWagon!
WATBlog does not speculate too often but the buzz is that Vijay Mallaya is very keen on Social Networking.
It seems like his recent high profile acquisition Force India F1 will have its very own Social Network!
The network will allow F1 fans in the country to have a common platform and apparently one may even see [...]
Citizen Journalists – Get ready to Network
CNN IBN recently updated its website and now it aims to add another feature to it by January 2008 – that of Social Networking.Social Networking can be used to engage users to brands. Conversations can be created around the brand – this is always a good thing because the brand can have top of [...]
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