WATBlog’s WishList For 2008!

Often we write about Web, Advertising, and Technology and when we do review products, services, and trends, we often find drawbacks. These drawbacks (mostly infrastructure related) often hamper the product...
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WATBlog Picks: Top Product and Technology Innovations in 2007

    1) The Amazon Kindle: 200 Books, the size of a paperback.   The Good:   Small Size A Model that looks to earn revenues from the service rather than the product. Battery Life. Does not tire the...
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A New Delivery Platform for your TV Soaps (Hold on – Not so Fast)

Rajat Barjatiya, the brother of Sooraj Barjatiya has launched what is arguably India’s first mobile TV Soap.     “I hate to use the term first. I would rather say that we are among the first to...
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Brand Communities: Can they Work? 2008 Beckons

As we near the year-end, one trend that seems to be catching up with marketers is that of building communities online through brand related social networks. The question is – will they/ can they be...
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WATBlog Picks: International Websites to Watch Out For in 2008

We come to the end of 2007, well almost, having covered almost all the International stories of the dot com World. For many in the dot com World, the year was dominated by mostly one story – the huge...
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Product Innovation – An Overview

      Have a look at this Model – It will hopefully provide some clarity (and a Roadmap for Potential Investors)     To Go into the Details of Innovation and the various aspects that i have...
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Technological Innovation and Leadership – The Guide to Successful Innovations. An Overview of ‘Generic Benefits’

Well, its been a long series – and its hard to keep track with everything so I’ve decided to refresh your memory and increase take back. This post will try and cover the macro generic benefits and...
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Technological Innovation and Leadership – The Guide to Successful Innovations (The 8th of a Many Part Series)

The previous post in this series dealt with:         4) Anticipation       5) Compatibility     Today I’m going to round up this part of the series (don’t worry there’s a lot more...
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IBM Enters the Bandwagon of Social Computing

Sitting at Food Court across IBM Daksh Office in CBD, Makati, I saw a huge poster of a product IBM Atlas for Lotus Connections. Now that sounded interesting. Lotus is a CRM Suite that is used in most of...
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Online Fantasy Cricket All Over The Web!

The concept of fantasy cricket isn’t new. The first such fantasy cricket team selection games which became wildly popular was Super Selector by ESPN Star. Launched in 2001 the game super selector...
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2007 Trends Show Money Shift from Traditional Media to New Media!

Advertisers are well on the way to spend a huge percentage of their media plan on the Internet in coming years, By 2011, spending on advertisements online is expected to dominate the media plan for various...
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Local Search Engine Tie Ups in 2007, An Overview

With local search engines spurting out on a  regular basis we have been able to observe certain interesting trends in their strategies over 2007.       Here’s a look at some tie ups and mergers...
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WAT Wishes You A Merry Christmas! :)

How time flies!! This is WAT Team’s second christmas! Last year we had a chirstmas special in which we had embedded a game.   So we will follow our tradition from last year and give you last...
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Vijay Mallaya may Jump on to the Social Networking BandWagon!

WATBlog does not speculate too often but the buzz is that Vijay Mallaya is very keen on Social Networking. It seems like his recent high profile acquisition Force India F1 will have its very own Social...
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Citizen Journalists – Get ready to Network

CNN IBN recently updated its website and now it aims to add another feature to it by January 2008 – that of Social Networking.Social Networking can be used to engage users to brands. Conversations...
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After MentosHelpline its time for MentosFriendsLine!

Not too long ago Mentos had launched a campaign through an interactive site mentoshelpline.com. If you have been a regular watblog reader since the last 6-8 months or so then you would have surely read...
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