Companies Start Recruiting Through Social Media Websites!
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Companies in India, especially all IT companies, have started recruiting through social media networks and blogs. Earlier we had blogged about social media sites being a threat to job portals. This is a very good trend coming up as recruiters get a chance to make a background check of the person they are recruiting. Websites like Orkut, Facebook and other social media websites are the new haunting places for HR Teams these days to scout for talent that can deliver very good results.
IT companies like WIPRO, HCL and Tata Consultancy Services are counting on social media very much. Social media sites are places where professionals are looking forward to build relationships with other professionals. There are many communities on both facebook and orkut which professionals join in order to increase their knowledge of their respective fields. Many professionals exchange a lot of crucial notes on these communities which helps them build a reputation of their own. This certainly leads to recruiting from these social networking sites.
Ravishankar B of HCL Global, Head – Resource Management group was quoted as saying:
“We have a separate team of recruiters who scan blogs, websites such as LinkedIn and Facebook for hiring. We use social media to recruit more than 100 people a month. Over the next two years, one-third of our total recruitment will come from social media,”
There are even specialized professional networks like LinkedIn and Ryze which cater to the needs of professionals only. These professionals mainly register these sites in order to already keep in touch with past as well as present colleagues. Thus, this is clearly an opportunity for HR agencies and HR teams to collect relevant data, reputation and other crucial data relating to the prospect in question through contacting the colleagues connected to the prospect on the site.
Nowadays, even senior professionals are catching up fast on the blogging scene and writing content that develops a rapport with a lot of visitors. These senior professionals write on blogs to develop a reputation for themselves and establish themselves as experts in their respective areas of work. This way they are attracting companies to recruit them by initiating them to read the quality of content that is put up on their blog.
Ravishankar B of HCL Global adds:
“Around 25-30% of senior hiring comes through social media. It includes portfolios such as group managers and general managers,”
The trend of recruiting from social media sites is here to stay and will grow eventually as targeted hiring can take place for free and that too with a background check on all social media sites like LinkedIn and Orkut. Though the person commenting on the prospect can be found to be bias at times, the prospect might be also connected to other networking sites where they have a different set of people to interact with. The reviewer can visit other social media sites to know more about the prospect in question and form a conclusion by synchronizing all comments. Apart from recruiting through job portals, campuses and other mediums; social media sites are going to be one of the coolest way to recruiting talent.
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Yes I have noticed this before. you can get new job notifications on these social networking sites before any other job site. And not only this, social n/w sites give you inside information of a company too… how is work environment, how are employers, what kind of projects are going on… you just have to refine your search…