Ramayan - India’s First Massive Multiplayer Online Game By Sony To Hit The Market
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Do you people still miss the good old days when your grandmother used to tell you Ramayan story? If you do, then in that case I’ve got something for you to cherish. Sony Online Entertainment, the global division of Sony Pictures has taken the great epic of Ramayan to the next level. This Indian mythological saga will be India’s first massively multiplayer online game (MMOG), a game capable of supporting thousands of players simultaneously. After Ragnarok a multiplayer game of Level Up Network India Pvt Ltd an Asian and not an Indian game which the company sells in India, This will be second such big multiplayer gaming project in India.
To develop the game locally within next six months, Sony plans to set up a 50 person studio in Bangalore and it is till looking out for a local partner, as it wants to enter the market through a joint venture and it will have its majority stake in the entire project. They are planning to launch the game by 2011.
David Christensen, vice-president, business development and international operations, Sony Online said “We wanted to bring a game to the Indian market with relevant local content, built by local developers.”
India has lot of potential gamers and as multiplayer games is the new trend, gaming portals like games2win.com, zapak.com and many others are very well exploiting this industry in its infant stage in India. To encourage multiplayer games zapak.com has also come up with a gaming championship for one of the best multiplayer games like Counter Strike, Fifa and Flatout where the winner get money upto Rs.10,000.
As the competition is not much Christensen feels the timing is right (to set up in India), and numbers will pick up by 2011.
To understand Indian market Sony plans to license its existing titles with local gaming partners starting with Everquest, the second most popular multiplayer online game after World of Warcraft by Blizzard Entertainment by mid 2008.
Multiplayer Gaming is surely a big hit. Thousands of people across the world participate in such multiplayer games daily. Although in India it is yet to take momentum due to poor broadband facility. As such games require high speed internet connectivity. Broadband service is gaining some momentum but it’s not upto the mark yet. What one can expect in near future is gaming company’s tie-up with broadband service providers to provide with high speed internet connectivity. In a way it will also help in covering major parts of the country and providing them broadband connection. Very soon you can also expect Indian companies coming up with multiplayer games and competing with international standards, but as the market is huge there is space for everyone to gain from it.



David Christensen, vice-president, business development and international operations, Sony Online 



























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