Webdunia.com, one of the pioneers in Hindi internet portals has launched a new revived campaign.
Pankaj Jain, President and Chief Operating Officer, Webdunia.com says
“The next big surge in Internet adoption and usage will come from those who are more comfortable communicating in Indian languages, even though they know English.”
The TV commercial shows a man standing on the street, when a criminal comes and hands him a gun and runs away. The police come and arrests him. The man keeps on saying that he is innocent, in English, but nobody understand him. And he is sentenced to death. Right before he is about to be hanged, he says “Main Bekasoor Hoon”, and everybody gets what he is saying, and he is let free.
Created by Srijan Advertising, the ad drives home the point that communication, when done in the native language, is comprehended better.
Here’s theWebdunia TV Commercial
[youtube]http://www.youtube.com/watch?v=_Lm3Yf7hgM0[/youtube]
Even their website has been revived with the introduction of unicode.