AOL has entered into an alliance with OneIndia for providing content in Hindi. AOL has entered into the Indian market recently. Recently it released the online contest “Bano TV Star” and released viral video TV Commercial for the same.

OneIndia is an integrated Internet portal providing content in Hindi, Tamil, Malyalam, and Telugu.

AOL’s Vice President, India, P. G. Ponnapa, said,

“Our partnership with Oneindia in launching the language portal will add strategic value to AOL’s plan in addressing the growing base of regional users and increasing share in the language market in India.”

There will be news section, providing national and international coverage, sections on Bollywood, and tollywood, providing profiles of films, actors, actresses, special reports and gossips.

AOL has been quite a late entrant in the Indian internet space. But it has been quite aggressive on taking up a substantial market share.

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