Now Money Transfer Through Mobile Phones

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The new reform to hit Indian Mobile Industry is money transfer through your cell phone. Isn’t that amazing? Its something that should have been introduced in India much earlier compared to foreign countries, but it’s never too late. Imagine a guy working (lets say in) USA will soon be able to transfer his hard earned money to his family living in small town (say) Jabalpur via mobile.

 

All he would need to do is recharge his mobile phone with money, same way as he operates with his prepaid mobile account and then SMS the amount to his wife’s mobile.

 

 

In return, she would receive a number (similar to a PIN) and be able to cash it at any prepaid distribution point of her mobile service provider.

 

 

Anil Kapur, managing director, South Asia, Western Union Financial Services, said: “We have agreements with operators around the world, and are looking at mobile money transfers of principal amounts worth $100 and below. It will be a high volumes-low margin play. It will help the millions in remote towns and villages, who do not have or need a bank account.”

 

 

This is really interesting that with a single SMS any one can easily send money from any part of the world to their friends, relatives or whom so ever concerned in India.

 

 

Since Banking regulations in India currently do not allow cash for exchange of another ‘unit’ such as ‘airtime’ in the case of mobiles. Only banks and the Indian Post (through money orders) are currently allowed such transfers. But now they are looking towards liberalizing it.

 

 

The technology is in place and operators are now waiting for the green signal. I expect some announcement and big surprises in this regard from big telecom operators and also by some advertising companies.

 

 

“We are currently developing the commercial and technical framework, which operators will be able to use to link their networks into Western Union’s money transfer systems. We expect India, as one of the biggest recipients of remittances, to be among the first countries to benefit from mobile money transfer services,” a GSM Association (GSMA) spokesperson told Business Standard.

 

 

Mobile Money Transfer wouldn’t just be limited to common man, big telecom companies are going to exploit this opportunity to earn more moolah by introducing some charges on the money transfer. SMS is the most common feature used by major people using cell phones in India. It is a one good platform to get connected and reach maximum audiences. What I don’t understand is that today people and companies talk about GPRS enabled applications and smart phones and all the cool applications that require high end applications why do people and companies not leverage the already popular and readily available SMS platform and build services around it which will appeal to the masses.

 

 

 

 

 

 

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Rushabh Choksi

Rushabh is our Social Media King, his playmates are Twitter and Pownce and is often found hunting for celebrity gossip for his personal blog. As we write this we are busy trying to figure out why his Gravatar isn't working and trying to keep it from working as well though he doesn't know it yet. Talk to him about social media and Adriana Lima at rushabh [@] watconsult[.]com

One Response to “ Now Money Transfer Through Mobile Phones ”

  1. I am abnker, and want to differntiate between mobile banking and mobile commerce/payments.The former has been there for over 5 years and is aviable across most tier 1 banks and CDMA/GSM operators. This latter is for balances, stop chk, cheue bk, last three txns etc. The latter is to pay for goods and services bought across a variety of merchants and service providers.

    The latter is only avialable across few banks viz corporation bank, citibank.

    SG

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