I guess the contest fever is really catching on. After “Google Offering $10 Million To Mobile Application Developers” Now Reliance communication is running a nation wide contest for developing rural mobile applications.

Whats The Contest?
Contestants/Developers will have to create applications which suit the rural mobile market and will focus on transportation, m-commerce, health care services, governance, education, information, and location-based services.

Developers can submit applications for WAP, Java, Reliance Java, Brew, Brew Lite, Symbian, and VoxML environments. The criteria for judging will be user interface, innovativeness, functionality, and business potential.
This move has been done keeping mind the 600,000 villages which Rcom feels will cover by March 2008.

The Contest is open to all Software professionals, Software Developers, Companies, Students, self employed professionals and Content vendors/ Aggregators.
For registering users can log on to their website www.dadp.com on or before 25 December 2007, and can send in their entries via email to rdp.contest@relianceada.com by February 15, 2008.

Rural India is certainly an untapped market. There is a lot of money that can be made and by involving the public in this effort, reliance will have a better understanding of the rural market and the public’s notion on what they feel may work at a rural level.

The Prize?
Its not the 10million what Google is offering but none the less the winning applications will be available on the Reliance Mobile World Platform. The official prize hasn’t been announced yet.

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