Times Financial which runs Timesofmoney, Remit2home and Remit2india brands has relaunched its window2india property as a NRI portal. Earlier window2india was a shopping site for gifts to be sent to India. Now it seems to be more than just a ecommerce driven portal and has content on travel, health, investments and various other related topics which might be of interest to an International audience.

This looks like a way to build traction even beyond financial products i.e. beyond timesofmoney, remit2india etc with the same NRI audience so that they can have something more than just remit money home. I quite like the domain name window2india but i feel Times financial could have been innovation with their approah and instead of a portal they could have thought of a community model for this property.  After all there are hardly any exclusive social networks that connect the NRI’s to India!

There could have been multiple channels on such a community. Channels like investment, real estate, bollywood etc would have added to the attraction factor for NRI’s. Its sad that they chose to go the age old model of portals where they publish and produce and the visitor has to consume! Instead if they had just provided a platform where NRI’s could have could have created their profiles and connected with people back in India on various things which could be as different as business to social causes then that would have really taken off after the initial building of the community.

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