Tata Launches Microsite For Its New ‘Indica Xeta’
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Tata Motors have launched a Micro Site Promoting their new ‘Indica Xeta’ car brand. Tata is inviting UGC to promote the microsite. Much like the gang of girls and other popular campaigns this campaign too is developed around videos. The concept is some what a sequel to their popular TV ad campaign “If you still miss it you gotta be Dumb”.
Whats the website about?
Thexetashootout It’s an online Video Contest where users can upload their videos (not more than 10mb) and the winners stand a chance to win the New Indica Xeta. The only Stipulation being that the videos has to revolve around the ‘You Gotta Be Dumb if You Miss the Xeta’ theme. Users can also submit their story boards instead of videos.
Although it may be a good initiative by a traditional company like Tata Motors, the problem will come in reaching out to the right audience. Blogs are always a good way. But that doesn’t mean that all the video crazy guys read us. Tata would have to really do some aggressive targeted marketing and have to create conversations rather than advertisements to get the right kind of traffic coming in, the content of which they can later leverage for their future online activities.
There have been so many instances where traditional companies have tried to create an online presence but have failed due to poor marketing efforts after which they stop believing in the online concept, I am sure you guys agree with me, kindly share your thoughts. BTW there are a few companies out there that help Corporates to do just that.
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