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Secrets of Social Media Marketing - A OneupWeb Report
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Social Media Marketing seems to be on the rise in the west where products are being evangelised through conversation channels like social networks, blogs , wiki’s podcasts and video sharing sites as well. OneupWeb an integrated marketing solutions company has come up with a report which tracks 10 top products in the US and how they have fared in the holiday season when it comes to using social media marketing.
The report answers the following..
IT IS THE SEASON TO BE SOCIAL
What “Being Social”Means to Marketers
Questioning Online Socializing?
What “Being Social”Means to Search
Some Online Social Butterflies
Case Studies on the following..
NINTENDO Wii™ - Maintaining & ExpandingEstablished Social Foundations
TARYN ROSE - The Latest Accessories:Blogging & Social Networking
COACH - Video, Music & Downloads
PRONTO - Create a Specialized Social Network
WEbKINZ - A Kid-Friendly Social Network
STARBUCKS - Starbucks: Podcasts to Go
CASIO EXILIM - The Picture of Social Media Competition
iPOD® TOUCH - The New iPod Gets People Talking
PLEO™ - Creating a World of Dinosaurs
You can dowload the entire report here.
It is an interesting report and an insight how US companies are using social media marketing. Though the same hasn’t really picked up that much in India but our own company WATConsult has signed up quite a few MNC clients for Social Media Marketing and I believe this is just the tip of the iceberg in India. I feel Social Media Marketing (SMM) and Social Media Optimization (SMO) are the next step in Search Engine Marketing (SEM) and Search engine optimization (SEO) in the era of Web 2.0. Whereas SEM and SEO is advertising/optimizing the website on/for search engine software i.e. crawlers, the SMM and SMO are creating one to many conversations and optimizing the website for the human readers.
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