Comments on: Online Advertising Business Model Clicking Fast! http://www.watblog.com/2007/11/12/online-advertising-business-model-clicking-fast/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: maya http://www.watblog.com/2007/11/12/online-advertising-business-model-clicking-fast/comment-page-1/#comment-13015 maya Wed, 26 Nov 2008 09:48:03 +0000 http://www.watblog.com/2007/11/12/online-advertising-business-model-clicking-fast/#comment-13015 The whole advertising growth story is nothing but the result of adwords-adsense effect. all big portals are using google adsense and adwords networks extensively, ppc model and vast google network of affiliate site has made is possible for small and individual customer to start advertising with whatever the limited budget they have. Moreover the adsense network of sites has made owning a website more profitable. the whole online growth story has been a ripple effect of google advertising model The whole advertising growth story is nothing but the result of adwords-adsense effect.

all big portals are using google adsense and adwords networks extensively, ppc model and vast google network of affiliate site has made is possible for small and individual customer to start advertising with whatever the limited budget they have. Moreover the adsense network of sites has made owning a website more profitable. the whole online growth story has been a ripple effect of google advertising model

]]> By: Masood http://www.watblog.com/2007/11/12/online-advertising-business-model-clicking-fast/comment-page-1/#comment-4849 Masood Sun, 20 Apr 2008 15:00:43 +0000 http://www.watblog.com/2007/11/12/online-advertising-business-model-clicking-fast/#comment-4849 Online advertising in India is languishing in India at the 5% mark because we do not have a synergy between marketing, User Experience and web analytics. The sooner we get the synergy, it will be a win win situation. We are still stuck in the basic market sgementation where as what we have to do is to understand the psyche of the user. The Indian user. The Indian user has a very different profile, motivation, and aspiration as compared to the major online markets. One of the major mistakes we are doing is enticing people with promoitions and gimmick where as we should focus on the content, offerings, and tracking of user behavior. Marketing is actually product building. The sooner we realize that, 35-40% of the share will no longer be a pipe dream. Am publishing a book soon on this very subject. Very very soon. cheers Masood Online advertising in India is languishing in India at the 5% mark because we do not have a synergy between marketing, User Experience and web analytics.

The sooner we get the synergy, it will be a win win situation. We are still stuck in the basic market sgementation where as what we have to do is to understand the psyche of the user. The Indian user. The Indian user has a very different profile, motivation, and aspiration as compared to the major online markets. One of the major mistakes we are doing is enticing people with promoitions and gimmick where as we should focus on the content, offerings, and tracking of user behavior.

Marketing is actually product building. The sooner we realize that, 35-40% of the share will no longer be a pipe dream.

Am publishing a book soon on this very subject. Very very soon.

cheers
Masood

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