India-Pak Final Tickets Now On Sale Online!

By Rajiv Dingra • November 8, 2007

The India Vs Pakistan Cricket matches are on and the bottom text scroller has an ad which says that “You can buy tickets for the India Pak Final in Jaipur at Bcci.tv”. I log on BCCI.Tv only to realise that they are asking me to go to the ticketing site kyazoonga to buy my tickets. One can book the India Pak final tickets at Kyazoonga.com/cricket

(See screenshot below.)

Im not sure if Kyazoonga paid anything to BCCI or was it just a barter deal but whatever it was it seems they just pulled off a really good marketing trick! I mean millions of people watch cricket and im sure atleast lakhs if not millions would have logged on to bcci.tv to check out what tickets were available. Ineffect kyazoonga is getting tremendous traction and is getting first time visitors! Though the traction may not last that long but its brand impact and consumer mind recall should stick for sometime.

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Categories: Web
Tags: e-ticketing, eticketing, online cricket, online cricket ticket, Online Ticketing

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..