You are browsing the archives of 2007 October.

Bangalore-based Greynium Information Technologies Pvt. Ltd which owns oneindia.in has launched online classified portal click.in in regional languages. Besides English it will now be available in five Indian languages - Hindi, Tamil, Telugu, Kannada and Malayalam.
Click.in aims has gone regional as its trying to target a larger audience as readers would be able to post [...]

First it helped us to talk. Then, to send written messages. Then, keep track of our appointments. Then, listen to songs, watch videos, surf the internet, and the latest addition to the stable of ever expanding capabilities of a mobile phone is, ordering a Big Mac, just for you. A story on Springwise says [...]

We have heard a lot of Buzz about Corporate Blogging. Even online advertising agencies like Quasar are jumping on to the social media services bandwagon of offering corporate blogs and other services (Im glad WATConsult finally has some good competition in social media marketing space.. It just means we are a first mover in a [...]

eBay the worlds biggest online auctioneer and payments company is now entering into the world of microfinance. Microplace.com a micro financing website was bought by eBay sometime in 2006 Microfinance is the supply of loans, savings, and other basic financial services to the poor which need not be a large sum of money and [...]

CoolHotmail.com which we have covered here has been pretty aggressive with its marketing and have been all over Tv as well.
Now Coolhotmail has also launched a viral for attracting more user signups to its unique domain ids. This time the viral shows two bikers who are competing against each other and are very aggressive and [...]

Extramarks.com which is an online education portal that deals with after school online learning and revision for students of standard VI to XII according to the NCERT syllabus. Its promoted by Noida-based international BPO company Cleaveglobal E-Services Limited. According to this article ExtraMarks.com is in talks with 3 VC’s and is looking to raise over [...]

Onmobile a popular Indian Vas company has rolled out its mobile ad network. They are certainly providing a unique method of mobile advertising, rather than the conventional method of having advertisements placed on searches, onmobile has taken the “Voice” route.
How does/will it work?
Callers will get to hear advertisements when they call, just like how [...]

For those who dont know Myntra.com is an online marketplace for on-demand consumer products stuff like T-Shirts, Mugs, Calendars, Keychains, Diaries etc where you can publish you own design on the product and then buy it!
They have various customization tools which enable the user to create and customize his own design. Myntra’s core team comprises [...]

We had blogged about the phenomenal rise in spends by Online Players on Offline advertising (particularly TV) in the first half of 2007. This was reported by the Adex India Report. Now as a followup to that report JuxtConsult has come up with another report on Tv Ad effectiveness for online players using its latest [...]

Big 92.7 FM a part of the Reliance ADAG which is known for its afinity for going Digital (think zapak, bigadda and bigflicks). Even earlier Rajesh Sawney head of reliance entertainment had been open about his plans to take BigFM digital.
So BigFm has gone ahead and launched online podcasts for its radio shows in Bangalore! [...]

HSBC is one financial services company that is making good use of the internet when it comes to brand building using web 2.0.. Unlike other financial services companies that use internet purely for lead generation and ROI.
Even earlier we had blogged about HSBC’s strategy with yourpointofview.com an international campaign in which they tried to associate [...]

Im sure if you are an active reader then you must have heard the buzz about naukri.com looking at launching an education portal.  Also recently there was speculation that the portal might be called Shiksha.com. In English ‘Shiksha’ stands for education so its right in line with the Naukri lineage which means jobs in english.
Clearing [...]

Rs20Crore, that’s the worth of paid content subscription in India. Rs7080crore that’s the worth of the e-commerce market. That’s about 0.3% of the total market size. The study was conducted by IAMAI and IMRB, the report is available here.
Balendu Shrivastava, research director, IMRB International says “The paid content subscription market is very fragmented. In general, [...]

The mobile phone user base in India has grown to 250 million as of now with more than 6-7 million subscribers adding each month! Such a huge audience on their mobile phones cannot be ignored and probably thats the reason that crickets leading site Cricinfo has launched a ‘Cricinfo mobicast‘ which is a live, ball-by-ball [...]

Yup we had blogged the teaser earlier and here it is WATBlog.com has launched its very own Online Video Show on Web, Advertising and Technology i.e. WATShow.com!

Now here is what you should expect:

A 5-10 minute show so should take about 5 minutes to load completely on a decent connection.
A WHACKY Show so humour needs to [...]