You are browsing the archives of 2007 October.

Colgate is celebrating Oral Health Month this October and to get the message out to the youth it has chosen the new media and now popular viral marketing tactic. Colgate has launched a microsite on attackofthegermosaurus.com where it shows that germs are destroying the earth (think Godzilla type creature destroying the earth!). Basically a futuristic [...]

Today everyone is aware about the convenience nature of mobile phones – known as third screen after TV and Computers, its growing popularity seems to be catching the eye of advertising media. Mobile market subscription in India for September was 248.7 million released by TRAI, mobile advertising is becoming more popular way to promote [...]

 
After being the software outsource superpower, superstardom seems like the next thing on the Indian youth’s mind. The plethora of reality shows that the nation has been witnessing for the past few years only supports this. Now AOL is cashing on with this feeling of the youth with its “Bano TV Star” TV Commercial campaign. [...]

Celebrations galore when the festive season starts and soon comes the day when the ‘bahu’, as what the traditional daughter-in-law is proudly called, celebrates ‘mom-in-law’ day with pride. SimplyMarry.com, the matrimonial portal just launched a viral campaign in order to celebrate the special Mom-In-Law’s day! Their new site which is called mominlawday.com will enable [...]

 
 
Everybody is clicking. Clicking what ? Well, it doesn’t really matter. When you have a 1.3 mega pixel camera in your mobile phone, everything from the girls in a passing by local train to a larger-than-life blowup of Kareena Kapoor to a road-side accident becomes a subject. Most of the pix are waste, but nevertheless, [...]

According to Assocham Online sale of consumer goods such as electronics, jewellery and chocolates is likely to shoot up 130 per cent to Rs 575 crore this Diwali as about 30 lakh consumers are expected to place orders through internet!!
The same figure was around  Rs 250 crore last diwali in which nearly 18-20 lakh consumers [...]

Online Photo sharing and printing is one of the most crowded spaces and we have blogged about the same earlier as well and also published a presentation covering most of the players in this space. Also recently we had blogged about 16frames which alongwith photo printing also provides video publishing i.e. users can upload and [...]

 We had blogged about earlier how Publicis Groupe was scouting for a possible acquisition in the digital advertising space. Now it seems even digital advertising agencies are acquiring other players!
id8labs which was earlier webpercept and which was formed after Percept parted ways with webpercept has acquired the business franchise of eDesign Tree Inc in India. [...]

ET reports, Wipro became the first Indian Company to set up a campus in Secondlife.com. Wipro launched a Offshore Development Center (ODC) model campus with facilities like client engagement centre, learning centre, 3 floor ODC setup with cubicles, security desk at the campus entrance gate, amphitheatre, press announcements hall, basketball and volleyball courts, admin, data [...]

As India crossed the mark of 200 million cell phone subscription, music piracy is on a roll. Around 25 – 30 % of cell phones in the market are capable of music and video transfers.
The mobile music market serving products like monophonic and polyphonic tunes, true tones, sing tones, and full song mobile music and [...]

If you have been keyed in to the online space and the global acquisitions and investments that are taking place in the online space you would have surely heard of the exhorbitant valuation of Facebook by Microsoft!

Microsoft Values Facebook at 15 billion $!!
Yes Microsoft has acquired 1.6% of Facebook for 240Million $!!! Even though [...]

                Microsoft is going to launch its XBox Live! service in India.
The Live has been an important part of the overall offering from Microsoft in the gaming domain.
So, what is Live ! ? According to Wikipedia “Xbox Live is an online multiplayer gaming and content delivery service created and operated by Microsoft Corporation”. It lets [...]

Mosh Nokias new social network started about 2 months back, is launching its third and final phase called ‘Seek’.
For the ones who may not be familiar, mosh is a social network which allows users to Upload and share video, images, ringtones, games and mobile applications from their mobile phones.
There are Three Phases to Mosh [...]

While mobility being the Next Gen appeal for social networking, firms like Helio are Offering MySpace on their cell phones. BlackBerry being not left out in the race, has introduced Facebook web application for mobile phones.

Mike Lazaridis, founder of RIM.com, joined Dustin Moskovitz, co-founder of Facebook, to formally demonstrated Facebook for BlackBerry Smartphones at the [...]

Villages don’t have multiplexes. Villages don’t have McDonalds. And villages also don’t have uninterrupted internet access. And no, initiatives by government do NOT count. Generally speaking, to a large part of our 1.1 billion populations, the significance of “mouse” still persists as the vehicle of a revered God. How will you ever get them to [...]