Cleartrip.Com Goes International!
We had earlier mentioned in our blog that online travel bookings are booming in India. It is one of the hassle free ways to book your tickets instantly. Lately many of the offline players are switching over to online for better presence and to cover larger number of audiences, attractive discounts and other promotional packages are its key features. The big players in online travel are makemytrip.com, travelguru.com, ezeego1.com, yatra.com, cleartrip.com and many more.
After makemytrip.com, travelguru.com, yatra.com, ezeego1.com the next company to step into their shoes by starting international bookings is cleartrip.com. Cleartrip targets to achieve a growth of 300 % by next fiscal by starting international bookings.
The portal being launched in July 2005, till date has an average booking of Rs.7000 per customer. In an interview CEO of the company stated “In the last fiscal, we dealt with three lakh customers and now we expect to increase this number considerably.”
Cleartrip has also started bookings through retail outlets, travel agents, mobile phones, a step taken with a view to expand its business. Further it has adopted good marketing policy by tie-ups with big names like Future Groups and Big Bazaar. 31 and 66 outlet spaces have been offered by Pantaloon and Big Bazaar respectively.
Online bookings have limitations when it comes for planning holidays (specially international holidays where local information about international locations is limited)for choosing the best route for one’s holiday travel one needs to interact with the travel agents. I expect many of the above big travel players to tackle this holiday planning problem with some innovative solution soon.
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