Celebrations galore when the festive season starts and soon comes the day when the ‘bahu’, as what the traditional daughter-in-law is proudly called, celebrates ‘mom-in-law’ day with pride. SimplyMarry.com, the matrimonial portal just launched a viral campaign in order to celebrate the special Mom-In-Law’s day! Their new site which is called mominlawday.com will enable the traditional ‘bahus’ to send a special beloved message to their beloved saas’ by writing a testimonial about them which will be sent to the user’s spouse as a ’surprise’.

Mom-In-Laws day is generally celebrated on the Fourth Sunday of October every year. The viral campaign will be celebrated for the full week starting from October 28 2007 and will end on the 3rd of November 2007 all over India.

SimplyMarry.com is a matrimonial website which engages its users to look in for a suitable life partner on the website and ’simply marry’ the chosen partner. Certainly, the website is capitalizing on the opportunity of a post-marriage situation though the website delivers its services for engaging a pre-marital situation. The question here arises that:

What connection does the Mom-In-Law day campaign of SimplyMarry.com have with its own services of helping possible life partners to strike a marital relationship? Does this campaign prove itself to be a real one or just a PR gimmick or even just for staying in the news?

SimplyMarry.com had earlier called itself a ‘web 2.0′ matrimonial site without actually having any web 2.0 engagement or features. We had written about it previously.

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