Acquisitions! Expansions! Its All Happening In Digital Advertising Space!
(Rate this article)
Loading ...
We had blogged about earlier how Publicis Groupe was scouting for a possible acquisition in the digital advertising space. Now it seems even digital advertising agencies are acquiring other players!
id8labs which was earlier webpercept and which was formed after Percept parted ways with webpercept has acquired the business franchise of eDesign Tree Inc in India. eDesign Tree is a bangalore based Co which was co-founded in 2003 which specializes in providing interactive and digital marketing services to the IT industry and has USD one million business franchise with clients like Yahoo, HP, iflex, Infosys, HCL Technologies, IBM, Satyam, Subex, Sasken, Insilica and Cellstream.
Amit Tripathi, Managing Director id8Labs had this to say on the acquisition - “We plan to emerge as the largest player in Asia through a combination of rapid organic growth in India, robust expansion plans into neighbouring markets and aggressive inorganic growth initiatives to boost our competencies and revenues,”
id8 Labs is planning to invest USD five Million Dollars in the next 12-18 months through internal accruals, promoter funding and strategic investments to expand its franchise in Indian and global markets through offices in Dubai, Singapore and Philadelphia.
It seems like with the industry growing both offline agencies which were earlier dormant are pumping money into this space (like percept started percept knorigin) and even online agencies like id8 labs are taking the acquisition route to expansion. I expect more such deals happening in this space as both online advertising and the internet on the whole seems to be booming in India.
Loading ...
Leave a Reply