7 Important Guidelines for Corporate Blogging
(2 votes, average: 3 out of 5)
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We have heard a lot of Buzz about Corporate Blogging. Even online advertising agencies like Quasar are jumping on to the social media services bandwagon of offering corporate blogs and other services (Im glad WATConsult finally has some good competition in social media marketing space.. It just means we are a first mover in a growing space 
).
WATConsult too is seeing tremendous interest and has signed up quite a few clients for the corporate blogging initiatives. A lot of companies out there ask for some basic guidelines for their employee which they can have on hand. Hence i was driven to give out 7 guidelines that any corporate should implement before and while launching corporate blogs..
1) Focus on Your Objectives - Every blog has an objective. Your company could be looking at hiring or brand building or leadership or innovation. Choose a focus and drive your point across through the blog. A focussed blog does much better than others.
2) Be conversational – Speak as a first person giving Your take on issues and your analysis. With regards to company blog which allows employees to blog this should be of prime importance as each employees having the opportunity to express his/her own thoughts can positively impact team building as well.
3) Respectful Conduct – Any person, company, religion, political party or any other issue whether Indian or international should be referred to in a respectful manner.
e.g. – government policies are terrible. The government can surely do better with the policy framework on.
4) No Speculation – Refrain from speculating on financial or strategy information about Your own company or any other public information about other companies or individuals without proper facts.
5) Non Disclosure – Personal confidential and legal proceeding oriented information should not be disclosed whether about your own company or other individuals Colleagues.
6) Plagiarism – Please give Credit where it’s due. Oversight is ok but ignorance or blatant copy paste without linking is just terrible.
7) Respond Proactively & Disagree Respectfully - With regards to comments Respond Proactively & Disagree Respectfully. Make sure your response is positive and not defensive or offensive.
(Credits - WATConsult - Web 2.0 Strategy Consulting)
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Contests2win.com have finally launched a corporate blog!
I would like to add one more point to what Rajiv has said:-
Patience:- corporates have to understand the fact that “Rome was not built in one day…”
As of now what I have seen is… they want to make their blog popular… but forget to focus on why will a visitor visit/read/come again and waste his/her precious time??