We had blogged about the phenomenal rise in spends by Online Players on Offline advertising (particularly TV) in the first half of 2007. This was reported by the Adex India Report. Now as a followup to that report JuxtConsult has come up with another report on Tv Ad effectiveness for online players using its latest ad monitoring tool, called AdMomentux.

Here are some of the statistics on audience mindshare from the JuxtConsult report which is directly affected by their TV ad..

JOBSITES

Naukri – 50.8%

Monster – 38 %

Timesjobs – 10.4 %

ClickJobs – 0.2 %

MATRIMONY SITES

Bharatmatrimony

Shaadi – 36.1%

Jeevansaathi – 18.4%

SimplyMarry – 1.7%

REAL ESTATE SITES

MagicBricks – 42%

99Acres – 33%

Jaaydaad – 14%

IndiaProperty – 12%

TRAVEL SITES

Makemytrip – 41.2%

Yatra – 30.7%

Travelguru – 12%

Cleartrip – 4.9%

EMAIL PROVIDERS

Zapakmail – 38.8%

Yahoomail – 34.1%

Rediffmail – 14.9%

The above audience mindshare was for a particular ad for each player. For example the naukri 50.8% was for the hari sadu ad while for zapakmail it was the the dead man being burried in a fast way to signify fast mail ad. For those who want the entire list of ads can read it here.

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