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Timesjobs launches Rate your boss viral campaign on Bosses Day!
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Yesterday was Bosses Day! Which like other special days like mothers day, fathers day, friendships day etc meant that you needed to communicate more and be nice to your boss! Leveraging this day and the possibilities associated with it Tribal DDB has launched an interesting viral campaign at www.bossmeter.net for its client Timesjobs.com!
Even earlier we have admired tribal DDB’s work on Timesjobs and even this according to me is a great way of doing branding among the passive job seeker audience in the job market. Lets explain the simple concept of Rate your boss campaign. It basically allows employees to rate their bosses annonymously and send the rating directly to him on his email address.
Sample Report Card
 
The boss recieve a report card which looks something like the image above. This can be sent either on the same day or on anyday through the month of october. Besides collecting emails of all Bosses (mid and senior employees) this campaign according to me also helps connecting the timesjobs brand with fun element and helps brand recall. Its sad that such campaigns are not back by huge marketing money both online and offline as its a great branding opportunity for clients but this is understandable as well as most clients still view internet from an ROI perspective and not a branding perspective.
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